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Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations.
Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are
Digital content is the backbone of many an online campaign, which is obvious in the way the online world is flooded with content from varying sources. The problem with the
Social media platforms have become the prime channels through which companies engage with their audience. However, beyond posting bland updates on the business’ Facebook profile, it can be quite demanding
If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage
For more than a decade, Cheryl Henderson-Khalid of KAFE Digital Marketing has helped businesses in Northeast Pennsylvania thrive through her internet marketing expertise. With talented professionals by her side, Cheryl
“To become the agency of choice for small and mid-size companies.” These exact words guide our every endeavor here at KAFE Digital Marketing. Of course, there’s a lot more to
Make no mistake: internet marketing is a necessity for any business that seeks to thrive. Comscore estimates that up to 10.3 billion searches are made on Google every month, and
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete
According to Ipsos, at least 61 percent of all consumers worldwide look up products and services online and are apt to buy from businesses with a considerable presence on the
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations.
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways
Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the
Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep
The 2017 Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%,
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are
Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to
The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is
Search engine optimization (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know
When you’re looking for a local business that’ll fix up your car, sell you the latest bestseller or provide food catering for your next family gathering, how do you find
One of the most important and effective ways of conducting online marketing is to develop and market content. Content consist of articles, blog posts, eBooks, eReports, videos, memes and more.
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
Attention Small Business Owners! Say hello to Kafe Digital Marketing at the Small Business Expo on June 9 at NYC’s Javits Center. Drop by and talk to the Marketing gurus
Through Digital Marketing, Plumbers Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Gone are the days when businesses could rely solely on traditional marketing methods like print, TV, and radio advertising to reach customers. Nowadays, having a presence on social media is
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
Social media is a great way or companies that are selling products to get their message out to the public in many creative ways. These campaigns increase awareness, create buzz
If you’ve been using Pinterest as a marketing tool, you probably already know the basics. You know how to create a good pin and how to create good pin boards.
A Beginners Guide That is Not Just a Trend Twitter has blessed the world with the hashtag (#). The hashtag is a simple way to track and organize content and
Catch Their Eye in the Pinterest DIY & Crafts Section It’s not enough to just have a great idea. Much like real estate is about location, great ideas are all
Attention Brands, Bloggers, & Pinners! The old saying still holds true, that there is always room for improvement. Assuming you do not have over 60k followers already, you most likely
Facebook Groups as VIP Rooms The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of
Aside from getting 30% off your monthly payments if you launch your SMO campaigns this month, you can also avail of our SMO Quarterly Payments incentive. You’ll get an additional
If you aren’t, then you’re not utilizing today’s most dynamic marketing medium. According to a recent study, 78% of consumers say that posts made by companies on social media influence
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are
Internet marketers everywhere are always searching for new ways to reach out to online audiences and get noticed. The following are ten reasons why, if you want more exposure, leads,
If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With 100 million users and counting, the social network
Given the strong and clear breakaway trends in 2012, it’s not hard to guess where social media is heading over the next one. This month we will share some of
More than likely, you already have a social media marketing strategy in place. However, within the past year or so, another social networking site has become quite popular. This website
Are you thinking about marketing on LinkedIn but you are wondering if the site is even worth adding to your other social marketing campaigns? If you use Facebook, Twitter and
As a business professional you already know that LinkedIn is the world’s largest professional networking site. It has attracted over 120 million members and that number keeps on growing. LinkedIn
Pinterest happens to be one of the newer social networking sites out there. It is a visual media site, focusing on images and videos. This site has been becoming more
Planning & Knowing Your Audience With any new venture, planning is always the first stage. There are essential questions you need to ask yourself such as: • What is your
Your website acts as your business’ online storefront. If your website is eye-catching and piques the interest of your visitors, the higher your chances are of converting those visitors into
Today’s pet owners look for information online before and after visiting a vet. Bayer Healthcare’s Bayer Veterinary Care Usage Study suggested that more and more pet owners today rely on
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
The Everyday Small Business Needs Organization is essential for every business, but for a small business it is crucial for success. As a small business owner you know all too
One of the most important marketing practices that enable a website to perform better is a well- managed SEO campaign. This is something that calls for considerable man-hours, experience and
Online marketing is proving to be one of the most effective methods in promoting a business in this digital age. You will find a variety of online marketing companies that
The use of chiropractic or osteopathic manipulation has remained stable through the years. There are 19.4 million adults who have sought for chiropractic help at one point in their lives.
An Audit: How Long Has it Been? Whether you have never had a website audit or perhaps it has been eons since you have had one – you need to!
With the success of social media platforms such as Facebook, Twitter, and Google, businesses have been harnessing their power to reach a wider audience and entice more people to buy
Business owners, whether you have an online presence or not, have to realize that you’re being talked about online. This begs the question — what are you doing to protect
Despite the fact that most internet marketers are fully aware of the value of social media to their marketing strategy, very few make proper use of StumbleUpon. This is for
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations.
If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations.
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
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