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With the success of social media platforms such as Facebook, Twitter, and Google, businesses have been harnessing their power to reach a wider audience and entice more people to buy their products and services. Most businesses, however, believe that merely having a social media account is enough to strengthen their online presence when it actually entails hard work like any other internet marketing strategy.

To truly have a successful social media optimization campaign, one of the values you must uphold is authenticity. You must present an authentic image on social media, with inputs that are real, meaningful, and helpful. To practice authenticity is to have an equally genuine voice on social media, which will serve as your online identity that is aligned with your brand’s mission and values.

Finding an Authentic Voice
Your brand’s online voice is something that can be shaped and modified, and you’re at liberty to change it in any way you like. You might opt to have a voice that’s fun or serious, but keep in mind to suit your voice to your brand’s identity and reputation. If you want to engage more people, don’t use complex words. When you wish to educate your visitors, adapt a scientific and formal tone. Remember that, in the end, your main goal is to initiate a conversation with your audience and establish an authority in your industry.

How would you know if your voice is working? One of the best ways to find out is to gauge the audience’s reaction. Find out what they liked and what they didn’t, and you’ll have an easier time determining the tone that your audience finds appealing.

Making Your Voice Heard
Now that you’ve determined the voice you wish to adapt, the next thing you’ll have to do is to make yourself heard. To connect with your audience, regularly provide them with fresh content through stories, tips, and the like. Content is still the best way to keep your online voice authentic, and people find it easier to connect with content imbued with a brand’s personality. This can also remind your audience that you’re more than just a brand, but you’re a real person sincerely offering help with your products or services. When it comes to your audience, they are more likely to engage with a brand that truly cares about them—an image you can present by providing timely and polite responses to their queries, comments, and even negative experiences.

Finding a voice over the tumultuous roar of many others might be difficult for a business, but with the help of reliable social media marketing companies such as KAFE, Inc., your voice can definitely be heard loud and clear.
(Source: Authenticity Is Your Brand’s Greatest Social Media Asset, Entrepreneur)
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