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Search engine optimization (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know your business. This is why marketers need to learn the ins and outs of the industry.
The challenge, though, is that SEO may sound complicated to beginners. There are factors you have to understand to implement strategies successfully. Also, SEO is dynamic. It changes frequently, so digital marketers have to keep up with trends and updates.
One way to build a strong strategy is to be aware of the common mistakes committed by businesses. Knowing these mistakes can help you avoid failures and create a sound strategy.

Lack of Unique Title Tags and Descriptions
Title tags and descriptions are important in achieving a high SEO ranking. Google, Bing, and other major search engines prefer unique title tags and descriptions when ranking pages. However, some websites put all their pages under the same title. Titles should be up to 70 characters to optimize effectiveness.
In terms of descriptions, they should be between 150 and 160 characters. These should be catchy to the users in the effort to generate a higher click-through rate. You should also match the description to the gist of your page content, which can increase conversions.
Inactive Social Media
SEO and social media go hand in hand. This means that your SEO efforts will receive a significant boost if you support them with social media. Facebook, Twitter, Instagram, Google+ and other platforms serving as a robust source of traffic.
Make the most out of this traffic by promoting and optimizing your content in the effort to boost your ranking. You don’t have to sign up in all social media networks. Simply choose the ones where most of your target market dwells.
Failure to Promote Blog Posts
By writing only fresh blog posts you are benefitting your website. It signals vitality to the viewer. However, creating content doesn’t stop when you publish it. You can’t assume that people will read it instantly, especially if you just launched the site. You need to promote it among your followers. Ask them to read and share it to generate higher engagement through likes, comments, or shares. Otherwise, you’ll be wasting a lot of good content that no one reads.
Committing these mistakes can ruin your online marketing strategy even before it truly takes off. It may sound like a lot of work, but there are SEO digital marketing companies you can turn to for help. They know the best way to produce content and where to post it in order to improve your website ranking, which can result in business growth.
Seven Common SEO Mistakes You Need to Avoid, Forbes.com
14 Digital Marketing Mistakes and How to Avoid Them, CIO.com
How to Write Title Tags for Search Engine Optimization, Searchenginewatch.com