• 93% of people who research using reviews buy the items from the site where the review was found.
  • 72% of consumers consider online reviews just as trustworthy as personal recommendations.
  • 90% of Yelp users say positive reviews affect their buying.
  • 51% of Yelp users make their purchase decisions after visiting the site.
  • While Yelp visitations don’t always result in action, users report that 93% of the time, it may result in making a purchase from a local business.
Our time: 11:43pm EDT