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Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage in a social media optimization campaign.

Social media is no longer just a way to see what your family members and friends are up to. It has become a way for businesses to connect with both potential and existing customers. In fact, surveys have proven that social media is a fantastic way to boost customer acquisition and retention; in other words, more loyal customers for your business.

In particular, Twitter is a great place to start your social media optimization campaign. After all, the social media giant has thousands upon thousands of unique monthly users, which pretty much guarantees that your target market is on it. If you aren’t exactly well-versed with the ins and outs of Twitter, here are a few tips from trusted social media marketing companies like KAFE, Inc.:

Time Your Tweets
Naturally, there’s no point in tweeting something if the people you want to reach won’t see what you’ve posted. As with other forms of marketing, timing is crucial in social media marketing. According to an article from Entrepreneur Magazine, the best time frame for businesses to post on Twitter is between 1PM to 4PM. Send out your most important tweets during that time frame, but feel free to tweet other updates throughout the day.

Use Hashtags
Hashtags (#) are an important feature on Twitter. That nifty symbol is used to group similar tweets together. For example, running a search using “#SuperBowl” will present you with other tweets about the Super Bowl that also use the hashtag. Hashtags are a great way to take advantage of a large event and make sure your tweets are viewed by as many people as possible.

More than Text
Most tweets use only text, and there is nothing wrong with that. Sticking to text-only tweets, however, means you aren’t using Twitter to its full potential. Don’t be afraid to share a picture, an infographic, or a video along with your tweet. If you have a company blog, adding a link to your latest entry is a great way to redirect other users to your website.
(Source: Financial Management – A Young Professional’s Car Buying Guide; Mint.com)