Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business:

  • 60% of Google+ 540 million active monthly users, log in every day compared to Twitter, where 50% of users log in daily.
  • On Google+, it’s easier to reach your target market than on other social networks because it allows you to group your readers/connections.
  • After a local search, 86% then go to Google Maps to look up a business address.
  • Google My Business incorporates many of Google’s Apps into one area, making it easier for business owners to grow and manage their businesses with a variety of tools and statistics.

Local searches and mobile buying is on the rise. If your business is not taking full advantage of these, you may be losing out.

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