Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business:
- 60% of Google+ 540 million active monthly users, log in every day compared to Twitter, where 50% of users log in daily.
- On Google+, it’s easier to reach your target market than on other social networks because it allows you to group your readers/connections.
- After a local search, 86% then go to Google Maps to look up a business address.
- Google My Business incorporates many of Google’s Apps into one area, making it easier for business owners to grow and manage their businesses with a variety of tools and statistics.
Local searches and mobile buying is on the rise. If your business is not taking full advantage of these, you may be losing out.