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Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal reported, the site can be just as effective in attracting a suitable number of customers to buy your products or services. That’s where trusted social media marketing companies such as KAFE Digital Marketing can be in a position to aid you.

While online marketers working the social media circuit mostly focus on more well-known sites like Facebook, Google Plus, Twitter, and Instagram, they can dedicate resources to other social media sites you prefer to use. Among these, Tumblr has its unique benefits.

Blogging Delight
According to Panjwani, a Tumblr account can be a person’s or business’s main social media page, with a blogging service on it as well. The blogging mechanics are to your advantage as there are over 130 million Tumblr blogs, offering a considerable reach. The key to running one is Tumbler’s default dofollow HTML tag, which allows search engines to probe your content to achieve better rankings, especially when the material is interesting enough that visitors share it. Combined with Google Authority, this can help establish your credibility as a lead writer of material.

Younger Customers
With many young people logging onto the Internet and spending significant parts of their days on social media, Tumblr can be a potent device to grab attention, especially when your market base is mostly the younger set. Industry observers noted that at least half of all Tumblr users are between 18 and 25 years old; it’s possible many of them also patronize brands that have their own Tumblr pages.

A company that offers social media optimization services like KAFE Digital Marketing can align Tumblr with any other sites that you might be using. In certain cases, Tumblr can be the place where you can acid-test your content for positive feedback, especially items such as memes, as material that becomes viral on the Tumblr circuit can then be put on your other accounts. Don’t forget to install social media link buttons on your website to aid customers.

It’s perfectly fine to try something new, as long as you’ve studied it well enough to see its benefits for your business. Let expert online marketers get the ball rolling with you.

(Source: A Step by Step Guide on Using Tumblr Effectively for SEO & Social Media Marketing, Search Engine Journal)