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Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations.
Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are
Digital content is the backbone of many an online campaign, which is obvious in the way the online world is flooded with content from varying sources. The problem with the
Social media platforms have become the prime channels through which companies engage with their audience. However, beyond posting bland updates on the business’ Facebook profile, it can be quite demanding
If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage
For more than a decade, Cheryl Henderson-Khalid of KAFE Digital Marketing has helped businesses in Northeast Pennsylvania thrive through her internet marketing expertise. With talented professionals by her side, Cheryl
“To become the agency of choice for small and mid-size companies.” These exact words guide our every endeavor here at KAFE Digital Marketing. Of course, there’s a lot more to
Make no mistake: internet marketing is a necessity for any business that seeks to thrive. Comscore estimates that up to 10.3 billion searches are made on Google every month, and
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete
According to Ipsos, at least 61 percent of all consumers worldwide look up products and services online and are apt to buy from businesses with a considerable presence on the
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations.
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways
Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the
Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep
The 2017 Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%,
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are
Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to
The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is
Search engine optimization (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know
When you’re looking for a local business that’ll fix up your car, sell you the latest bestseller or provide food catering for your next family gathering, how do you find
One of the most important and effective ways of conducting online marketing is to develop and market content. Content consist of articles, blog posts, eBooks, eReports, videos, memes and more.
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
Attention Small Business Owners! Say hello to Kafe Digital Marketing at the Small Business Expo on June 9 at NYC’s Javits Center. Drop by and talk to the Marketing gurus
Through Digital Marketing, Plumbers Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll
With over one billion international users Facebook is a dynamic platform to get exposure for your product and services. To that end, we’ve expanded our staff so that we can
This is the finale in the Facebook Ad series. Today’s discussion will be on timing your advertising so that you can get the most out of your advertising dollar. Choose
Another thing to keep in mind when you’re placing Facebook Ads is to keep an eye on your CTR position as well as when to use the CPC and CPM
Today we will explore the first two tips on creating a successful Facebook ad. These two tips are: Target Your Advertisements Create Facebook Compliant Advertisements Target Your Advertisements You want
There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook. You’ll find many of these tips to
With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your
Do you recognize any of the following signs? You’re not visible on search engines and if you are visible, no one clicks to visit your website. If visitors do click
Getting a negative review is never fun, but how you respond is more important than what the review says. By remaining calm, professional and polite, you can make sure potential
Small businesses across the country are struggling to stay afloat amid COVID-19 restrictions on social gatherings and stay-at-home orders. You need a plan that will help you get your
If you want your business to succeed, it’s no longer a choice as to whether you’ll have a presence on social media or not: you simply must be there. Social
You’ve probably heard the saying “content is king,” but there’s a bit more to it than that. Churning out a multitude of content isn’t enough in today’s world to get
Is Your HVAC Business in Front of Home Buyers on the Internet? According to 91% of consumers use search engines to look for service providers in their area. When it
A website banks heavily on images to grab people’s attention. Being so visual, the design should be able to reflect what the business is all about in an appealing way.
Consumers are now turning to social media such as Facebook, Twitter, Instagram, and blog sites to find and buy products or services. As a business owner, it should be your
The social media industry will never coin the phrase “content is king” for nothing. No matter how much internet marketing and businesses that strive to create an online presence evolve,
Because market trends and customer preferences change all the time, your social media optimization (SEO) strategy should also be evolving. Many businesses set a strategy and leave it at that,
In today’s society, many go online for just about anything. This is exactly why you should take your chiropractic business online and market on various social media sites. You may
If you think that search engine optimization or SEO is only necessary for big businesses and corporations, think again. In today’s world where people connect to the internet more often
With a number of competitors in the area, your competitive business strategy must include extensive and sophisticated marketing operations. But who has the time or the capital to develop promotions,
Acupuncture can be, in some markets, a relatively unknown medical practice. In spite of its hundreds of years of history, acupuncture remains a source of misinformation across the country. Marketing
Search engines are constantly updating their algorithms in order to reflect on the changing habits of consumers. Recent studies have shown that consumers using desktop and laptop computers have different
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
For most brands, resisting social media marketing is futile. There are millions of people who create content for the Internet each day, and your customers are using it almost every
Running a business can be tough. The competition is high and potential customers are looking for the best in the market. Given this, you need to step up your game
Every business now requires an online presence. For you to reach your target market better, you need to put your business “out there” as more customers now turn to the
Having a strong search engine ranking can make the difference for a small business that is trying to increase traffic to their website and boost their conversion rate from those
Social media can be used for more than garnering followers for your business. There are keys to success that you can access with insights gained from social media. Social media
For most Philadelphia business owners, growth and expansion are top priorities. And in a world where many business transactions now take place in the online sector, developing an Internet presence
Social media optimization or SMO is fast becoming an essential part of growing an online business. Many business owners already know that search engine optimization is something they must incorporate
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