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Social media has become critical for every modern business. Many companies assume that once they have their accounts set up, they just have to post once in a while, and they’re good to go. Unfortunately, such an approach will yield very little results. Social media requires constant interaction between you and your followers if you wish to make the most out of the platform.
Staying up to date on best social media practices and using these practices in your social media optimization plan will add value to your business and, ultimately, drive more revenue. With that in mind, here are a few wars to optimize your social media accounts:

Encourage social sharing
Your content must be easy for followers to engage with and share to family and friends. Focus on creating a mix of visually rich, relevant bite sized and long form content and then promoting this content on your social media channels. Don’t be afraid to ask for shares and likes as well as comments, and end each piece of content with a call to action so that followers always know what to do next.
Use personality in your social media content
One reason that people follow their favorite brands is because they want something beyond flashy packaging or a loud commercial. Internet users are more attracted to brands that have a distinct personality. You want followers to feel as though they’re having a conversation with you instead of sitting in a classroom, listening to you read aloud from a textbook or deliver a lecture. Execute your content in a way that is fitting for your brand. For example, if you run a casual clothing company in California, your posts should have a relaxed attitude.
Talk to your followers directly
Another key reason that people follow their favorite brands is so that they can interact with them directly. Followers will feel like they’re having a conversation with you if you take the time to answer their questions and like, comment on, and retweet their posts. Make your posts concise and interesting, include relevant images and videos, and ask questions explicitly. Most people have strong opinions and are happy to share them online.
For further assistance with social media optimization, contact reputable social media marketing companies such as KAFE, Inc.. The tried and true strategies used by such companies will help your company stand out from the competition within your industry.
(5 Ways to Optimize Your Social Media Content to Combat Content Shock, contentmarketinginstitute.com)
(6 Strategies to Add to Your Social Media Marketing Plan for 2015, wordstream.com)
(10 Ways to Get Your Social Media Followers to Interact More, houstonmarketingmatters.com)