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Social media can be used for more than garnering followers for your business. There are keys to success that you can access with insights gained from social media. Social media marketing companies are able to provide professional social media optimization that will provide benefits for your business and its marketing plans.

Learn About Your Audience
With tools available through social media, you can find out specific knowledge regarding your potential customers like gender, location, age and language spoken. When you’re on a platform like Facebook utilizing a tool like Hootsuite, you can find out who liked your business page so you’ll know how to target them in the future.

If you’re participating in a local campaign for your brick-and-mortar business, you’ll want to be able to send messages to your local audience. You’ll gain a lot more traction for your marketing campaign if you can speak directly to your target audience. The return on investment will be heightened when you can target based on location through geo-targeting.

Instant Feedback
Instead of waiting for a customer to write a review or give you feedback, you can encourage dialogue with customers through social media. They’re more likely to provide answers to questions while they’re mobile on their smartphones. If a campaign isn’t working for some reason, you can tweak it immediately instead of waiting.

Traffic and Search Ranking
One of the biggest benefits to your business is the social media shares that can elevate your website in search engines. When you increase traffic, shares and comments, the search engines find your website valuable to its audience and will rank the website in the first few pages for keywords. This is extremely important for visibility and beating out your competition.

Brand Awareness for a Fraction of the Price
While you might need to hire a company to manage your social media accounts to make sure you have a professional helping you, it’s still less money to market with social media than traditional print or television advertisements. Many large companies have been hiring social media managers to make sure their accounts are keeping up with social media.

With social media, you can target your specific audience, increase your search engine ranking and get instant feedback from customers.

Social Media for Business: 2016 Marketer’s Guide, businessnewsdaily.com