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For most brands, resisting social media marketing is futile. There are millions of people who create content for the Internet each day, and your customers are using it almost every second of every day. Your competitors are using it, and you aren’t, you should be.

There are a number of myths out there about social media marketing, however, and some businesses find themselves falling for these myths. If you are considering ramping up your social media presence for your company, keep these common myths in mind:

Myth 1 – Social Media is Free
Social media, in itself, is free. All you have to do is sign your business up for a Facebook page and you’re ready to start. The problem here, however, is that many business owners do not have the time to manage their social media platforms efficiently. In these cases, outsourcing the work to experienced social media marketing companies is often a good idea. In fact, hiring a trusted social media marketing company, such as Kafe Digital Marketing, often yields better results as compared to conducting your social media campaigns on your own.

Myth 2 – Social Media Marketing Nets Instant Results
You also may have heard that the positive effects of social media marketing happen quickly, sometimes even overnight. Although you may see a small uptick in traffic after posting a tweet or Facebook message, most of the time it takes weeks or months for you to see a permanent impact on your business. Similarly, you should shift your focus towards long-lasting and sustainable results, rather than an significant, but fleeting, spike.

Myth 3 – You Should Always Be On Every Social Media Sites
Just because Twitter, for instance, works for one company, it doesn’t mean it will work for another. You don’t want to spread yourself too thin when it comes to social media sites. Take a good long look at your target market and try to find out which social media sites they frequent the most.

Myth 4 – If Your Social Media Presence is Good Enough, People Will Find It
Even if Pepsi’s brand recognition is one of the best in the world, you don’t see them stop their marketing efforts, right? The same principle should apply to your business. Don’t forget that social media helps build good will between your business and your customers. It can only be beneficial to your business to continue reaching out to both existing and potential customers on a regular basis, even if your initial objectives for doing so have already been met.


10 Laws of Social Media Marketing. www.entrepreneur.com

20 Social Media Marketing Tips From the Pros. www.socialmediaexaminer.com