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Social media platforms have become the prime channels through which companies engage with their audience. However, beyond posting bland updates on the business’ Facebook profile, it can be quite demanding
If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage
For more than a decade, Cheryl Henderson-Khalid of KAFE Digital Marketing has helped businesses in Northeast Pennsylvania thrive through her internet marketing expertise. With talented professionals by her side, Cheryl
“To become the agency of choice for small and mid-size companies.” These exact words guide our every endeavor here at KAFE Digital Marketing. Of course, there’s a lot more to
Make no mistake: internet marketing is a necessity for any business that seeks to thrive. Comscore estimates that up to 10.3 billion searches are made on Google every month, and
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete
According to Ipsos, at least 61 percent of all consumers worldwide look up products and services online and are apt to buy from businesses with a considerable presence on the
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations.
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen. You have to
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized
You need professional help! You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business. You
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
If you know anything about digital marketing, you are probably already familiar with search engine optimization. SEO is one of the most powerful tools for businesses, as most consumers use
You have a small to mid-sized business, and you are looking to grow. How do you do that? Two words – Community Marketing. Do you have your business information online
Developing the online presence of a company comes from many different avenues. Some companies may use keywords for potential customers to find them. While others may use advertising to bring
We all want to be self-sufficient, but there comes a time when we have to admit that we need outside help. For businesses when we have that realization it’s time
If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if
So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Gone are the days when businesses could rely solely on traditional marketing methods like print, TV, and radio advertising to reach customers. Nowadays, having a presence on social media is
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
Social media is a great way or companies that are selling products to get their message out to the public in many creative ways. These campaigns increase awareness, create buzz
If you’ve been using Pinterest as a marketing tool, you probably already know the basics. You know how to create a good pin and how to create good pin boards.
A Beginners Guide That is Not Just a Trend Twitter has blessed the world with the hashtag (#). The hashtag is a simple way to track and organize content and
Catch Their Eye in the Pinterest DIY & Crafts Section It’s not enough to just have a great idea. Much like real estate is about location, great ideas are all
Still not convinced that you need Facebook for marketing purposes? Think you have it handled with your website and online ads and whatever else you are doing for marketing purposes?
Attention Brands, Bloggers, & Pinners! The old saying still holds true, that there is always room for improvement. Assuming you do not have over 60k followers already, you most likely
Facebook Groups as VIP Rooms The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of
Aside from getting 30% off your monthly payments if you launch your SMO campaigns this month, you can also avail of our SMO Quarterly Payments incentive. You’ll get an additional
If you aren’t, then you’re not utilizing today’s most dynamic marketing medium. According to a recent study, 78% of consumers say that posts made by companies on social media influence
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are
Internet marketers everywhere are always searching for new ways to reach out to online audiences and get noticed. The following are ten reasons why, if you want more exposure, leads,
If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With 100 million users and counting, the social network
Given the strong and clear breakaway trends in 2012, it’s not hard to guess where social media is heading over the next one. This month we will share some of
More than likely, you already have a social media marketing strategy in place. However, within the past year or so, another social networking site has become quite popular. This website
As a business owner, you can’t afford to let the Facebook marketing train pass you by. With over 800 million users, Facebook is a power that demands to be reckoned
Are you thinking about marketing on LinkedIn but you are wondering if the site is even worth adding to your other social marketing campaigns? If you use Facebook, Twitter and
Most consultants and service providers hear the same advice: “Be everywhere online.” Post daily on LinkedIn. Build an email list. Run TikTok lives. Optimize for SEO. Launch a podcast. The
Busy entrepreneurs drown in docs, emails, notes, and ideas—but rarely have time to organize them. NotebookLM, Google’s free AI tool, changes that by letting you upload up to 300 sources
Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your
Do you recognize any of the following signs? You’re not visible on search engines and if you are visible, no one clicks to visit your website. If visitors do click
Getting a negative review is never fun, but how you respond is more important than what the review says. By remaining calm, professional and polite, you can make sure potential
Small businesses across the country are struggling to stay afloat amid COVID-19 restrictions on social gatherings and stay-at-home orders. You need a plan that will help you get your
If you want your business to succeed, it’s no longer a choice as to whether you’ll have a presence on social media or not: you simply must be there. Social
You’ve probably heard the saying “content is king,” but there’s a bit more to it than that. Churning out a multitude of content isn’t enough in today’s world to get
Is Your HVAC Business in Front of Home Buyers on the Internet? According to 91% of consumers use search engines to look for service providers in their area. When it
A website banks heavily on images to grab people’s attention. Being so visual, the design should be able to reflect what the business is all about in an appealing way.
Consumers are now turning to social media such as Facebook, Twitter, Instagram, and blog sites to find and buy products or services. As a business owner, it should be your
The social media industry will never coin the phrase “content is king” for nothing. No matter how much internet marketing and businesses that strive to create an online presence evolve,
Because market trends and customer preferences change all the time, your social media optimization (SEO) strategy should also be evolving. Many businesses set a strategy and leave it at that,
In today’s society, many go online for just about anything. This is exactly why you should take your chiropractic business online and market on various social media sites. You may
If you think that search engine optimization or SEO is only necessary for big businesses and corporations, think again. In today’s world where people connect to the internet more often
With a number of competitors in the area, your competitive business strategy must include extensive and sophisticated marketing operations. But who has the time or the capital to develop promotions,
Acupuncture can be, in some markets, a relatively unknown medical practice. In spite of its hundreds of years of history, acupuncture remains a source of misinformation across the country. Marketing
Search engines are constantly updating their algorithms in order to reflect on the changing habits of consumers. Recent studies have shown that consumers using desktop and laptop computers have different
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
For most brands, resisting social media marketing is futile. There are millions of people who create content for the Internet each day, and your customers are using it almost every
Running a business can be tough. The competition is high and potential customers are looking for the best in the market. Given this, you need to step up your game
Every business now requires an online presence. For you to reach your target market better, you need to put your business “out there” as more customers now turn to the