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Insights

List Segmentation The Key To More Sales

There is no doubt that list segmentation leads to more sales. The reason segmentation helps up your sales is because it makes clients feel heard, and it makes your marketing job so much easier by creating smaller more targeted lists. List segmentation means that you divide your subscribers into different groups, or segments, depending upon their behavior. Putting your subscribers into various different lists will increase your sales rate exponentially because you will be able to laser target your sales copy to appeal to a smaller share of your market.

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The Importance of Cleaning Your List Periodically

Many Internet marketers have lists with hundreds of subscribers, maybe even thousands, but if these subscribers are not clicking on the links nor participating in the discussions, why are they still there? In some cases this can even cost money due to the expense of keeping them on the list is especially large. Quarterly or at least twice a year go through your lists and clean them.

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Ask Your Email Subscribers For Forgiveness If You've Make a Mistake

The best thing that you can do when you make a mistake is to ask for forgiveness. First of all, it makes you feel better, and secondly it’s the right thing to do and lastly, your list members will appreciate the acknowledgment. There is another reason, one that you’ve heard before: “It’s better to ask for forgiveness than to ask for permission.”

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How To Stay Relevant To Your Subscribers

As Internet marketers we know that staying relevant to our existing subscribers is one of the most important aspects of our job, if not the most important. These existing subscribers are people who have already either expressed interest in us, or they have actually purchased from us.

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Three Tips To Get Your Subscribers To Open Your Email

One of the more frustrating issues Internet marketers have is after building up a huge email list of targeted subscribers, they still aren’t even opening their emails, much less reading what you are sending them. As an Internet marketer you work hard on creating useful information for your subscribers so naturally you get frustrated if no one is even reading them. How can you make this situation better?

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Even On Email Lists Your First Impression Is Important

We often forget that even in the online world that first impressions count. Think of the times that you’ve clicked on a link and gone to a horrible website where the colors and blinking graphics burn your retinas, yikes! What can you do but click away fast!

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Project Management For Online Entrepreneurs

As an online entrepreneur, you have tons of projects and ideas to keep track of, and hopefully, more than a few team members helping you get everything done. Making sure everyone is on the same page, that nothing is falling through the cracks, and that best practices are being documented for future use, are all part of business excellence.

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Remote Access Services

You’re attending a conference in Atlanta, and you meet someone who’s a perfect JV partner for a new product you want to develop. Since you’re both in the same place at the same time, you decide to stay an extra day and get a head-start on your project.
The only problem: All your notes and resources are on your desktop computer at home, and all you have is your laptop. So what do you do? Have your spouse pack the hard drive and ship it out overnight? Give up? Or sign up for a remote computer access service so the next time inspiration strikes, you’ve got all your information at your fingertips?

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Time Trackers For Greater Productivity

Want to know how many hours you spent last week on the website for your new client? Need to track your team’s hours by function? Want to figure out your hourly wage by project? Or maybe you would like to monitor the time you spend playing solitaire or cruising blogs? Then what you need is a time-tracking software program. You have a bevy of paid and free options to track your time. Let’s take a look:

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5 Powerful Mind Success Strategies

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success

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Online Communication Tools For Entrepreneurs

The backbone of any business is communication, and it’s even more true for a solo business owner who works remotely with contractors and clients around the globe. One of the most exciting things about the Internet is the way it enables us to talk with people on the other side of the world. No longer are we tethered to a certain office, or even a certain continent.

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How Time Management Can Improve Your Life

Are you overworked, stressed out, and overwhelmed? Do you feel like your pile of work will never get done? Are you sick of feeling burned out before your day is half over? The secret to gaining control of your life and feeling more peace is effective time management.

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File Transfer Options

Sending email attachments has certainly evolved from the days when anything over a few megabytes clogged up the phone line and was rejected by AOL and Earthlink. But even with the advent of high-speed internet, sending large files can still bog down your email service. Add to that the concerns over security and you may be in the market for a safe file transfer solution.

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Keeping Up With The Latest News

No business operates in a vacuum, and you can’t be productive or relevant if you don’t know what’s going on in the world around you. That’s why it’s critical that

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Getting Things Done – To Do List Software

When I was thinking about entrepreneurial productivity, I polled my Twitter followers on their favorite productivity tools. The number-one answer: To-Do lists! I was surprised at the number of techy-types who owned up to using the old-fashioned pen and paper to create their lists. Once they read the following list of high-tech options, I bet they’ll convert quickly!

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6 Ways to Combat Procrastination

Procrastination is a habit that kills your productivity and robs you of the success you were born to experience. When you put off until later what you can quickly handle

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A business owner preparing to upload a piece of content on social media
Local SEO Marketing

How Can Social Media Improve Your SEO?

In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential

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Getting to Know Your Spam Score

Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for

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On Page SEO – Huh?

For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means.  Something to do with

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Bad Reviews Are Killing You

It Doesn’t Matter Why! Unfortunately you can’t please everyone all the time. What is worse is that some people you can’t please at all – ever. The reality is that

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KBE SMS/Mobile Website Special

If you’ve been thinking about dipping your business’ toe into the SMS (text messaging) Marketing pool, now is the time.  KBE Marketing is offering some Holiday Marketing Cheer to your

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Video Marketing 101

Small businesses are quickly discovering the effectiveness of video marketing as a marketing tool. YouTube is leading the way to online video viewing and the amount of web traffic to

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Three Tips To Get Your Subscribers To Open Your Email

One of the more frustrating issues Internet marketers have is after building up a huge email list of targeted subscribers, they still aren’t even opening their emails, much less reading what you are sending them. As an Internet marketer you work hard on creating useful information for your subscribers so naturally you get frustrated if no one is even reading them. How can you make this situation better?

Read More »

Even On Email Lists Your First Impression Is Important

We often forget that even in the online world that first impressions count. Think of the times that you’ve clicked on a link and gone to a horrible website where the colors and blinking graphics burn your retinas, yikes! What can you do but click away fast!

Read More »

Offline Article Marketing Secrets

While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline.

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Top 10 Article Directories

Article directories are the key to getting your article in front of editors, bloggers, and newsletter publishers who are in need of high-quality content for their audience. There are literally

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Tracking Your Article Marketing Results

When developing your article marketing campaign – or any marketing campaign for that matter – it’s a good idea to track your results to analyze what’s working and what’s not.

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What Kind of Articles Work Best?

There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the

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New! Facebook Services

With over one billion international users Facebook is a dynamic platform to get exposure for your product and services. To that end, we’ve expanded our staff so that we can

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Targeting Your Facebook Ads for Success

Today we will explore the first two tips on creating a successful Facebook ad. These two tips are: Target Your Advertisements Create Facebook Compliant Advertisements Target Your Advertisements You want

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How Facebook Advertising Works

With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or

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The New Pay-Per-Click Strategy

Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and

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Man contemplating how to handle negative reviews
Reputation Management

4 Ways to Respond to Negative Reviews

Getting a negative review is never fun, but how you respond is more important than what the review says. By remaining calm, professional and polite, you can make sure potential

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Are Your Real Estate Services Visible Online?

Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients

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