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Many homepages try to do too much at once. They introduce every service, tell your entire story, and sprinkle in every possible call-to-action “just in case.” The result? Overwhelm—for your
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Many small business owners secretly dread their website. Not because they don’t care, but because every update feels like wading through mud. If that’s you, here’s the truth: your website
Most consultants and service providers hear the same advice: “Be everywhere online.” Post daily on LinkedIn. Build an email list. Run TikTok lives. Optimize for SEO. Launch a podcast. The
Every so often, someone crosses your path who reminds you—quietly, consistently—that hope is a skill. That growth is an act of courage. And that learning, even in small daily steps,
Many consultants are told they need to be everywhere: every platform, every trend, every new format. That is not sustainable for anyone—especially not for entrepreneurs managing chronic illness, disability, or
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Busy entrepreneurs drown in docs, emails, notes, and ideas—but rarely have time to organize them. NotebookLM, Google’s free AI tool, changes that by letting you upload up to 300 sources
Sunday has a different sound than the rest of the week. The emails slow down. The calendar is (hopefully) a little less crowded. For faith-driven, limited‑energy entrepreneurs, Sunday can become
Most people do not start a business, launch a nonprofit, step into academia, or juggle parenting and purpose because they love software, funnels, or automations. They do it because they
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Before December rushes in, take ten quiet minutes to honor the progress you made this month. Think of every project wrapped, every post shared, every idea planted. Progress isn’t
You don’t need to slash prices to get attention; you need to deepen connection. Black Friday can feel like a shouting match online, but small businesses win by doing
This season always reminds me that behind every milestone are people, grace, and timing you couldn’t plan if you tried. I’m grateful for clients who trust my ideas, collaborators
The best marketers aren’t salespeople—they’re problem solvers. When you view marketing as service, your messaging changes. Instead of “Look at us,” it becomes “Here’s how we can help you.”
Video storytelling just met its AI match—meet Sora, the tool that transforms your words into cinematic clips. Whether you’re promoting a service, telling your brand story, or teaching a
Google is testing a new AI feature that’s about to change the customer experience in ways few expected. When someone asks Google for prices or availability on services like haircuts,
Mondays don’t have to mean mayhem. A calm start is a competitive edge. Clarity comes from preparation, not adrenaline. Set three priorities—one major, two minor—and protect them. Batch
A “no” can sting—but it’s often the boundary that builds you. I’ve had proposals rejected that later made room for better partnerships. Every closed door taught me to refine,
If last weekend’s rest didn’t stick, here’s your reminder: consistency includes recovery. Growth has rhythms—work, rest, listen, build. Skipping any of them throws the rest off balance. You can’t
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways
Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the
Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep
The 2017 Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%,
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are
Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to
The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is
Search engine optimization (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know
When you’re looking for a local business that’ll fix up your car, sell you the latest bestseller or provide food catering for your next family gathering, how do you find
One of the most important and effective ways of conducting online marketing is to develop and market content. Content consist of articles, blog posts, eBooks, eReports, videos, memes and more.
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
Attention Small Business Owners! Say hello to Kafe Digital Marketing at the Small Business Expo on June 9 at NYC’s Javits Center. Drop by and talk to the Marketing gurus
Through Digital Marketing, Plumbers Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Gone are the days when businesses could rely solely on traditional marketing methods like print, TV, and radio advertising to reach customers. Nowadays, having a presence on social media is
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
Social media is a great way or companies that are selling products to get their message out to the public in many creative ways. These campaigns increase awareness, create buzz
If you’ve been using Pinterest as a marketing tool, you probably already know the basics. You know how to create a good pin and how to create good pin boards.
A Beginners Guide That is Not Just a Trend Twitter has blessed the world with the hashtag (#). The hashtag is a simple way to track and organize content and
Catch Their Eye in the Pinterest DIY & Crafts Section It’s not enough to just have a great idea. Much like real estate is about location, great ideas are all
Still not convinced that you need Facebook for marketing purposes? Think you have it handled with your website and online ads and whatever else you are doing for marketing purposes?
Attention Brands, Bloggers, & Pinners! The old saying still holds true, that there is always room for improvement. Assuming you do not have over 60k followers already, you most likely
Facebook Groups as VIP Rooms The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of
Aside from getting 30% off your monthly payments if you launch your SMO campaigns this month, you can also avail of our SMO Quarterly Payments incentive. You’ll get an additional
If you aren’t, then you’re not utilizing today’s most dynamic marketing medium. According to a recent study, 78% of consumers say that posts made by companies on social media influence
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are
Internet marketers everywhere are always searching for new ways to reach out to online audiences and get noticed. The following are ten reasons why, if you want more exposure, leads,
If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With 100 million users and counting, the social network
Given the strong and clear breakaway trends in 2012, it’s not hard to guess where social media is heading over the next one. This month we will share some of
More than likely, you already have a social media marketing strategy in place. However, within the past year or so, another social networking site has become quite popular. This website
As a business owner, you can’t afford to let the Facebook marketing train pass you by. With over 800 million users, Facebook is a power that demands to be reckoned
Are you thinking about marketing on LinkedIn but you are wondering if the site is even worth adding to your other social marketing campaigns? If you use Facebook, Twitter and
Having a strong search engine ranking can make the difference for a small business that is trying to increase traffic to their website and boost their conversion rate from those
Social media can be used for more than garnering followers for your business. There are keys to success that you can access with insights gained from social media. Social media
For most Philadelphia business owners, growth and expansion are top priorities. And in a world where many business transactions now take place in the online sector, developing an Internet presence
Social media optimization or SMO is fast becoming an essential part of growing an online business. Many business owners already know that search engine optimization is something they must incorporate
Setting up your website is something you can do on your own today, and you can make a website that looks really pretty. A pretty website is not going to
Imagine this: you’re the go-to specialist among homeowners who need your help. Your business is the one they trust and will recommend to their family and friends. All these things,
Avoid these content marketing mistakes People use the Internet as a problem solver, as entertainment and to find information. Content is the perfect way to provide this to your target
Many people will tell you that search engine optimization SEO has changed dramatically over the years. They’re talking about Pandas and Penguins…it’s a little hard to keep up, isn’t it? The
Through Digital Marketing, Plumbers Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll
Social media has become critical for every modern business. Many companies assume that once they have their accounts set up, they just have to post once in a while, and
Philadelphia companies are in a competitive market for their customers’ dollars, and the top companies understand the importance that being seen on the Internet can have on their bottom line.
Develop a Digital Marketing Plan to Reach More Potential Patients and Grow Your Business For optometrists in the US, the biggest challenge for their practice is not the lack of
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
It’s Clear—You Need Online Marketing to be More Visible to Potential Patients A huge majority of the American population rely on optometrists for primary eye care. In fact, of 104
A website is highly important for businesses to convert leads into sales. When optimized properly, it can continuously direct leads into your site and help you increase your revenues. As
Links are the highway through the internet. Links and link building is the only way to find yourself attaining those coveted Google search engine rankings. Using spam to buy hundreds
Is social media working for you? Many businesses may have heard and followed advices like “get on the social media platform” or “start tweeting for better sales”, but have yet
Online Marketing will let you Reach More Customers who Need your Services Did you know that the demand for plumbers in the United States is strong? In fact, according to
A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential
How to Increase Conversions on Your Law Firm Website There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients.
Plan an Online Marketing Campaign Today and Attract More Potential Patients for Your Obstetrics and Gynecology Practice Why do women seek the help of an OB/GYN? For some women, it
I suppose the reason this is big news would be that once someone starts working at Google – they don’t usually leave anytime soon. Working at Google is a coveted
Panda Rolling Out Slow Google has launched Panda 4.2 and now we have some questions creeping up. Google has gone ahead and, thankfully, answered some of these questions. One of
After you have created your coaching products, and purchased or created your tools, your marketing strategy is the final push toward creating momentum and great success in your coaching career.