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Insights

Side-by-side comparison of a website before and after redesign; the before page is text-heavy, while the after page features Homepage Clarity with a clean layout, large headings, and bold images.
Virtual Assistant Companies

Homepage Clarity

Many homepages try to do too much at once. They introduce every service, tell your entire story, and sprinkle in every possible call-to-action “just in case.” The result? Overwhelm—for your

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A robotic arm chisels a rock near a human hand, particles flying, with the text: "REMOVE FRICTION, NOT HUMANITY—technology should smooth the way while preserving our essential humanity.
Foundations

Remove Friction, Not Humanity

Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply

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A person sleeps in bed at night while digital business profile icons and SEO data charts float above, with text reading "Google Business Profiles That Work While You Rest.
Visibility

GBP Works While You Rest

Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply

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Illustration of a person navigating a website interface with shopping, chat, and notifications icons, highlighting user experience with the text "Website Shouldn't Exhaust You" on a gradient background.
Visibility

Website Shouldn’t Exhaust You

Many small business owners secretly dread their website. Not because they don’t care, but because every update feels like wading through mud. If that’s you, here’s the truth: your website

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Infographic titled "Wisdom Wednesday" showing three sections: Digital Strategy, AI Tools, and Mindful Workflows—each with icons and brief descriptions on how to strengthen digital presence and improve digital visibility.
Business Tips

Ways to Strengthen Your Digital Visibility

Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”

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A group of people in a boat on calm water during a golden November sunset, with the sun low above the horizon and clouds in the sky.
Reflection

Closing November with Purpose

Before December rushes in, take ten quiet minutes to honor the progress you made this month.   Think of every project wrapped, every post shared, every idea planted. Progress isn’t

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Person wearing headphones sits at a desk in front of a computer editing a video, bringing ideas into motion with Sora, as a timeline and various editing tools are visible on the screen.
Tool Tuesday

Sora: Turn Ideas into Motion

Video storytelling just met its AI match—meet Sora, the tool that transforms your words into cinematic clips.   Whether you’re promoting a service, telling your brand story, or teaching a

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Gratitude

Why I’m Grateful for Every “No”

A “no” can sting—but it’s often the boundary that builds you.   I’ve had proposals rejected that later made room for better partnerships. Every closed door taught me to refine,

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A white nightstand with two lit candles and a potted plant stands beside a neatly made bed with gray bedding in a softly lit bedroom, creating a peaceful space that encourages rest and productivity.
Reflection

Rest Is Part of the Strategy

If last weekend’s rest didn’t stick, here’s your reminder: consistency includes recovery.   Growth has rhythms—work, rest, listen, build. Skipping any of them throws the rest off balance. You can’t

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A business owner preparing to upload a piece of content on social media
Local SEO Marketing

How Can Social Media Improve Your SEO?

In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential

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Getting to Know Your Spam Score

Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for

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On Page SEO – Huh?

For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means.  Something to do with

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Bad Reviews Are Killing You

It Doesn’t Matter Why! Unfortunately you can’t please everyone all the time. What is worse is that some people you can’t please at all – ever. The reality is that

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KBE SMS/Mobile Website Special

If you’ve been thinking about dipping your business’ toe into the SMS (text messaging) Marketing pool, now is the time.  KBE Marketing is offering some Holiday Marketing Cheer to your

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Video Marketing 101

Small businesses are quickly discovering the effectiveness of video marketing as a marketing tool. YouTube is leading the way to online video viewing and the amount of web traffic to

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Three Tips To Get Your Subscribers To Open Your Email

One of the more frustrating issues Internet marketers have is after building up a huge email list of targeted subscribers, they still aren’t even opening their emails, much less reading what you are sending them. As an Internet marketer you work hard on creating useful information for your subscribers so naturally you get frustrated if no one is even reading them. How can you make this situation better?

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Even On Email Lists Your First Impression Is Important

We often forget that even in the online world that first impressions count. Think of the times that you’ve clicked on a link and gone to a horrible website where the colors and blinking graphics burn your retinas, yikes! What can you do but click away fast!

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Offline Article Marketing Secrets

While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline.

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Top 10 Article Directories

Article directories are the key to getting your article in front of editors, bloggers, and newsletter publishers who are in need of high-quality content for their audience. There are literally

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Tracking Your Article Marketing Results

When developing your article marketing campaign – or any marketing campaign for that matter – it’s a good idea to track your results to analyze what’s working and what’s not.

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What Kind of Articles Work Best?

There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the

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A business owner preparing to upload a piece of content on social media
Local SEO Marketing

How Can Social Media Improve Your SEO?

In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential

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social media concept diagram hand drawing on blackboard
Social Media

Welcome a Grimace with a Smile

Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new

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Infographic titled "Wisdom Wednesday" showing three sections: Digital Strategy, AI Tools, and Mindful Workflows—each with icons and brief descriptions on how to strengthen digital presence and improve digital visibility.
Business Tips

Ways to Strengthen Your Digital Visibility

Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”

Read More »
Man contemplating how to handle negative reviews
Reputation Management

4 Ways to Respond to Negative Reviews

Getting a negative review is never fun, but how you respond is more important than what the review says. By remaining calm, professional and polite, you can make sure potential

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Are Your Real Estate Services Visible Online?

Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients

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