+1 570.431.9593
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations.
Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are
Digital content is the backbone of many an online campaign, which is obvious in the way the online world is flooded with content from varying sources. The problem with the
Social media platforms have become the prime channels through which companies engage with their audience. However, beyond posting bland updates on the business’ Facebook profile, it can be quite demanding
If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage
For more than a decade, Cheryl Henderson-Khalid of KAFE Digital Marketing has helped businesses in Northeast Pennsylvania thrive through her internet marketing expertise. With talented professionals by her side, Cheryl
“To become the agency of choice for small and mid-size companies.” These exact words guide our every endeavor here at KAFE Digital Marketing. Of course, there’s a lot more to
Make no mistake: internet marketing is a necessity for any business that seeks to thrive. Comscore estimates that up to 10.3 billion searches are made on Google every month, and
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete
According to Ipsos, at least 61 percent of all consumers worldwide look up products and services online and are apt to buy from businesses with a considerable presence on the
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations.
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen. You have to
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
If you know anything about digital marketing, you are probably already familiar with search engine optimization. SEO is one of the most powerful tools for businesses, as most consumers use
You have a small to mid-sized business, and you are looking to grow. How do you do that? Two words – Community Marketing. Do you have your business information online
Developing the online presence of a company comes from many different avenues. Some companies may use keywords for potential customers to find them. While others may use advertising to bring
We all want to be self-sufficient, but there comes a time when we have to admit that we need outside help. For businesses when we have that realization it’s time
If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if
So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Gone are the days when businesses could rely solely on traditional marketing methods like print, TV, and radio advertising to reach customers. Nowadays, having a presence on social media is
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
Social media is a great way or companies that are selling products to get their message out to the public in many creative ways. These campaigns increase awareness, create buzz
If you’ve been using Pinterest as a marketing tool, you probably already know the basics. You know how to create a good pin and how to create good pin boards.
A Beginners Guide That is Not Just a Trend Twitter has blessed the world with the hashtag (#). The hashtag is a simple way to track and organize content and
Catch Their Eye in the Pinterest DIY & Crafts Section It’s not enough to just have a great idea. Much like real estate is about location, great ideas are all
Attention Brands, Bloggers, & Pinners! The old saying still holds true, that there is always room for improvement. Assuming you do not have over 60k followers already, you most likely
Facebook Groups as VIP Rooms The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of
Aside from getting 30% off your monthly payments if you launch your SMO campaigns this month, you can also avail of our SMO Quarterly Payments incentive. You’ll get an additional
If you aren’t, then you’re not utilizing today’s most dynamic marketing medium. According to a recent study, 78% of consumers say that posts made by companies on social media influence
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are
Internet marketers everywhere are always searching for new ways to reach out to online audiences and get noticed. The following are ten reasons why, if you want more exposure, leads,
If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With 100 million users and counting, the social network
Given the strong and clear breakaway trends in 2012, it’s not hard to guess where social media is heading over the next one. This month we will share some of
More than likely, you already have a social media marketing strategy in place. However, within the past year or so, another social networking site has become quite popular. This website
Are you thinking about marketing on LinkedIn but you are wondering if the site is even worth adding to your other social marketing campaigns? If you use Facebook, Twitter and
As a business professional you already know that LinkedIn is the world’s largest professional networking site. It has attracted over 120 million members and that number keeps on growing. LinkedIn
Pinterest happens to be one of the newer social networking sites out there. It is a visual media site, focusing on images and videos. This site has been becoming more
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly.
Have you ever wondered if investing in a strategic social media campaign can increase your revenue stream? Is it really worth your time and effort? The answer is a resounding
When it comes to business marketing, one of the most important things to consider is your online reputation. Remember that 90 percent of all consumers search the Internet to look
Local businesses that wish to develop a strong web presence understand the importance of having a fully developed Google Places listing. What you may not know is that Google recently
Speaking from experience, being a self-published author is challenging. Writing a book takes a lot of time and creative energy. Then there are so many other details that need to
It’s only one, tiny, insignificant button. So how come it’s changed so much in such little time? Google+1 has recently come out of nowhere and it’s slowly changing the fabric
Being a business owner is stressful enough without worrying about your website being hacked. Hackers exist to cause trouble. If you or someone you know has ever had their website
Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both
Having great data is crucial for building a successful website. That said, a new website may not really want to pay for data in the beginning. What are some of
Having a good relationship with your virtual assistant can be such a huge source of relief. Tasks that you no longer want to take care of yourself can simply be
Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for
Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you
You’ve probably heard the horror stories: A beginning internet business owner decides to try AdWords and inadvertently spends thousands of dollars with no return. These horror stories happen because business
Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so
Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business is a must-have read for everybody writing for a living. People might
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing
KAFE Digital Marketing © 2025 • All Rights Reserved
