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“Google rewards consistency, not burnout.” That single idea can change how you approach marketing this year. Many small business owners and nonprofits try to market in short, intense bursts:
Many homepages try to do too much at once. They introduce every service, tell your entire story, and sprinkle in every possible call-to-action “just in case.” The result? Overwhelm—for your
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Many small business owners secretly dread their website. Not because they don’t care, but because every update feels like wading through mud. If that’s you, here’s the truth: your website
Most consultants and service providers hear the same advice: “Be everywhere online.” Post daily on LinkedIn. Build an email list. Run TikTok lives. Optimize for SEO. Launch a podcast. The
Every so often, someone crosses your path who reminds you—quietly, consistently—that hope is a skill. That growth is an act of courage. And that learning, even in small daily steps,
Many consultants are told they need to be everywhere: every platform, every trend, every new format. That is not sustainable for anyone—especially not for entrepreneurs managing chronic illness, disability, or
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Busy entrepreneurs drown in docs, emails, notes, and ideas—but rarely have time to organize them. NotebookLM, Google’s free AI tool, changes that by letting you upload up to 300 sources
Sunday has a different sound than the rest of the week. The emails slow down. The calendar is (hopefully) a little less crowded. For faith-driven, limited‑energy entrepreneurs, Sunday can become
Most people do not start a business, launch a nonprofit, step into academia, or juggle parenting and purpose because they love software, funnels, or automations. They do it because they
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Before December rushes in, take ten quiet minutes to honor the progress you made this month. Think of every project wrapped, every post shared, every idea planted. Progress isn’t
You don’t need to slash prices to get attention; you need to deepen connection. Black Friday can feel like a shouting match online, but small businesses win by doing
This season always reminds me that behind every milestone are people, grace, and timing you couldn’t plan if you tried. I’m grateful for clients who trust my ideas, collaborators
The best marketers aren’t salespeople—they’re problem solvers. When you view marketing as service, your messaging changes. Instead of “Look at us,” it becomes “Here’s how we can help you.”
Video storytelling just met its AI match—meet Sora, the tool that transforms your words into cinematic clips. Whether you’re promoting a service, telling your brand story, or teaching a
Google is testing a new AI feature that’s about to change the customer experience in ways few expected. When someone asks Google for prices or availability on services like haircuts,
Mondays don’t have to mean mayhem. A calm start is a competitive edge. Clarity comes from preparation, not adrenaline. Set three priorities—one major, two minor—and protect them. Batch
A “no” can sting—but it’s often the boundary that builds you. I’ve had proposals rejected that later made room for better partnerships. Every closed door taught me to refine,
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Is social media working for you? Many businesses may have heard and followed advices like “get on the social media platform” or “start tweeting for better sales”, but have yet
SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s
How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously
After you have created your coaching products, and purchased or created your tools, your marketing strategy is the final push toward creating momentum and great success in your coaching career.
It Doesn’t Matter Why! Unfortunately you can’t please everyone all the time. What is worse is that some people you can’t please at all – ever. The reality is that
As technology continues to improve it stands to reason that more people will be using mobile marketing and smart phone technology to promote their business and services. Gone are the
If you’ve been thinking about dipping your business’ toe into the SMS (text messaging) Marketing pool, now is the time. KBE Marketing is offering some Holiday Marketing Cheer to your
Mobile marketing is the wave of the future. Consumers and demanding changes and we marketers have to adjust and meet their needs. Customers are no longer content to accept broadcast
Small businesses are quickly discovering the effectiveness of video marketing as a marketing tool. YouTube is leading the way to online video viewing and the amount of web traffic to
It may seem ironic that SEO terms can be considered in any shape or fashion as an endearment. I know, I know, SEO people tend towards geek speak and it
One of the more frustrating issues Internet marketers have is after building up a huge email list of targeted subscribers, they still aren’t even opening their emails, much less reading what you are sending them. As an Internet marketer you work hard on creating useful information for your subscribers so naturally you get frustrated if no one is even reading them. How can you make this situation better?
We often forget that even in the online world that first impressions count. Think of the times that you’ve clicked on a link and gone to a horrible website where the colors and blinking graphics burn your retinas, yikes! What can you do but click away fast!
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it’s time to take a step up and tackle some
While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline.
Article directories are the key to getting your article in front of editors, bloggers, and newsletter publishers who are in need of high-quality content for their audience. There are literally
When developing your article marketing campaign – or any marketing campaign for that matter – it’s a good idea to track your results to analyze what’s working and what’s not.
Article directories clearly state that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your
There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the
For many people, the idea of actually sitting down and writing an article stops them cold. You may wonder if you have anything worth saying, or if your writing is
As a business professional you already know that LinkedIn is the world’s largest professional networking site. It has attracted over 120 million members and that number keeps on growing. LinkedIn
Pinterest happens to be one of the newer social networking sites out there. It is a visual media site, focusing on images and videos. This site has been becoming more
With over one billion international users Facebook is a dynamic platform to get exposure for your product and services. To that end, we’ve expanded our staff so that we can
This is the finale in the Facebook Ad series. Today’s discussion will be on timing your advertising so that you can get the most out of your advertising dollar. Choose
Another thing to keep in mind when you’re placing Facebook Ads is to keep an eye on your CTR position as well as when to use the CPC and CPM
Today we will explore the first two tips on creating a successful Facebook ad. These two tips are: Target Your Advertisements Create Facebook Compliant Advertisements Target Your Advertisements You want
There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook. You’ll find many of these tips to
With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and
Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so
Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business is a must-have read for everybody writing for a living. People might
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand,