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“Google rewards consistency, not burnout.” That single idea can change how you approach marketing this year. Many small business owners and nonprofits try to market in short, intense bursts:
Many homepages try to do too much at once. They introduce every service, tell your entire story, and sprinkle in every possible call-to-action “just in case.” The result? Overwhelm—for your
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Marketing often gets framed as a nonstop performance: post more, show up more, create more. For many small business owners—especially those with energy limits or caregiving responsibilities—that approach is simply
Many small business owners secretly dread their website. Not because they don’t care, but because every update feels like wading through mud. If that’s you, here’s the truth: your website
Most consultants and service providers hear the same advice: “Be everywhere online.” Post daily on LinkedIn. Build an email list. Run TikTok lives. Optimize for SEO. Launch a podcast. The
Every so often, someone crosses your path who reminds you—quietly, consistently—that hope is a skill. That growth is an act of courage. And that learning, even in small daily steps,
Many consultants are told they need to be everywhere: every platform, every trend, every new format. That is not sustainable for anyone—especially not for entrepreneurs managing chronic illness, disability, or
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Busy entrepreneurs drown in docs, emails, notes, and ideas—but rarely have time to organize them. NotebookLM, Google’s free AI tool, changes that by letting you upload up to 300 sources
Sunday has a different sound than the rest of the week. The emails slow down. The calendar is (hopefully) a little less crowded. For faith-driven, limited‑energy entrepreneurs, Sunday can become
Most people do not start a business, launch a nonprofit, step into academia, or juggle parenting and purpose because they love software, funnels, or automations. They do it because they
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a consulting or small service-based business in 2025 can feel like juggling a dozen priorities at once. Client delivery, marketing, admin tasks, tech tools, and “just one more platform”
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Before December rushes in, take ten quiet minutes to honor the progress you made this month. Think of every project wrapped, every post shared, every idea planted. Progress isn’t
You don’t need to slash prices to get attention; you need to deepen connection. Black Friday can feel like a shouting match online, but small businesses win by doing
This season always reminds me that behind every milestone are people, grace, and timing you couldn’t plan if you tried. I’m grateful for clients who trust my ideas, collaborators
The best marketers aren’t salespeople—they’re problem solvers. When you view marketing as service, your messaging changes. Instead of “Look at us,” it becomes “Here’s how we can help you.”
Video storytelling just met its AI match—meet Sora, the tool that transforms your words into cinematic clips. Whether you’re promoting a service, telling your brand story, or teaching a
Google is testing a new AI feature that’s about to change the customer experience in ways few expected. When someone asks Google for prices or availability on services like haircuts,
Mondays don’t have to mean mayhem. A calm start is a competitive edge. Clarity comes from preparation, not adrenaline. Set three priorities—one major, two minor—and protect them. Batch
A “no” can sting—but it’s often the boundary that builds you. I’ve had proposals rejected that later made room for better partnerships. Every closed door taught me to refine,
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways
Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the
Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s
Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep
The 2017 Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%,
Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are
Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to
The marketing landscape has completely changed over the years. Instead of newspapers and magazines, companies are using the internet to spread their messages to the masses. SEO, most specifically, is
Search engine optimization (SEO) is a powerful digital marketing tool that businesses can utilize to improve their website ranking. The higher your ranking, the more people will get to know
When you’re looking for a local business that’ll fix up your car, sell you the latest bestseller or provide food catering for your next family gathering, how do you find
One of the most important and effective ways of conducting online marketing is to develop and market content. Content consist of articles, blog posts, eBooks, eReports, videos, memes and more.
Generating Qualified Leads for Real Estate Professionals Through Online Marketing Real estate agents and brokers are sought after by both buyers and sellers alike. A realtor’s expertise is invaluable in making their clients
Attention Small Business Owners! Say hello to Kafe Digital Marketing at the Small Business Expo on June 9 at NYC’s Javits Center. Drop by and talk to the Marketing gurus
Through Digital Marketing, Plumbers Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll
As a business professional you already know that LinkedIn is the world’s largest professional networking site. It has attracted over 120 million members and that number keeps on growing. LinkedIn
Pinterest happens to be one of the newer social networking sites out there. It is a visual media site, focusing on images and videos. This site has been becoming more
With over one billion international users Facebook is a dynamic platform to get exposure for your product and services. To that end, we’ve expanded our staff so that we can
This is the finale in the Facebook Ad series. Today’s discussion will be on timing your advertising so that you can get the most out of your advertising dollar. Choose
Another thing to keep in mind when you’re placing Facebook Ads is to keep an eye on your CTR position as well as when to use the CPC and CPM
Today we will explore the first two tips on creating a successful Facebook ad. These two tips are: Target Your Advertisements Create Facebook Compliant Advertisements Target Your Advertisements You want
There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook. You’ll find many of these tips to
With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly.
Have you ever wondered if investing in a strategic social media campaign can increase your revenue stream? Is it really worth your time and effort? The answer is a resounding
When it comes to business marketing, one of the most important things to consider is your online reputation. Remember that 90 percent of all consumers search the Internet to look
Local businesses that wish to develop a strong web presence understand the importance of having a fully developed Google Places listing. What you may not know is that Google recently
Speaking from experience, being a self-published author is challenging. Writing a book takes a lot of time and creative energy. Then there are so many other details that need to
It’s only one, tiny, insignificant button. So how come it’s changed so much in such little time? Google+1 has recently come out of nowhere and it’s slowly changing the fabric
Being a business owner is stressful enough without worrying about your website being hacked. Hackers exist to cause trouble. If you or someone you know has ever had their website
Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both
Having great data is crucial for building a successful website. That said, a new website may not really want to pay for data in the beginning. What are some of
Having a good relationship with your virtual assistant can be such a huge source of relief. Tasks that you no longer want to take care of yourself can simply be
Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for
Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you
You’ve probably heard the horror stories: A beginning internet business owner decides to try AdWords and inadvertently spends thousands of dollars with no return. These horror stories happen because business