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If last weekend’s rest didn’t stick, here’s your reminder: consistency includes recovery. Growth has rhythms—work, rest, listen, build. Skipping any of them throws the rest off balance. You can’t
The best time to plan next year’s growth isn’t January 1st—it’s right now, while the lessons of this year are still fresh. A strong 2026 starts with reflection and
Trends come and go, but integrity stays trending forever. After two decades in marketing, I’ve seen every tactic imaginable—viral campaigns, SEO fads, algorithm hacks. Most work for a moment;
When growth stalls, it’s rarely the market—it’s the model. Plateaus happen when systems outgrow themselves. What once worked at five clients won’t hold at fifty. The key is spotting
If you repeat a task twice, automation deserves the third turn. Zapier connects your favorite tools—Google Sheets, Gmail, Canva, Slack—so they talk to each other without you in the
Waiting until it’s “ready” is the quietest way to lose momentum. Perfection hides behind good intentions—it whispers that one more tweak will make everything safer. In reality, it’s just
Google Business Profiles (GBPs) remain one of the most valuable—and overlooked—assets for small businesses in 2025. Even with flashy new platforms and AI-powered tools, Google is still where people turn
I still remember how nervous I was before that first client call. My notes were color-coded, my voice shaky, and my internet connection questionable. The call lasted twenty minutes.
Some of my best business moves started in prayer, not a plan. I used to separate the two—faith for Sunday, strategy for Monday. But the older I get, the
Some clients test your systems. Others teach you who you are. Early in my career, I worked with a client whose project seemed to stretch forever. Delays, revisions, surprises—everything
If AI feels intimidating, it’s probably because we’ve treated it like wizardry. But the truth is simpler: AI is logic powered by data, shaped by your decisions. AI doesn’t
Earning a Lean Six Sigma Yellow Belt is more than an individual achievement—it opens the door to smarter, more efficient consulting in a rapidly evolving digital world. The principles learned
The Foundation: Update with Modern Trends and AI Algorithms change and platforms rebrand, but your website remains the one place you truly own and control. It’s the hub where your
The Discipline of Service Veterans Day reminds us that true leadership begins not with the spotlight but with a commitment to serve something greater than ourselves. Whether on the battlefield
Being a business owner today means wearing a hundred hats. You’re the marketer, spokesperson, editor, and sometimes the entire production crew. The truth? Most small business owners don’t have time
Every entrepreneur has a moment when walking away feels easier than pressing on. Mine came one quiet Tuesday when the to-do list outgrew my optimism. I had just lost
AI-Assisted Rest & Reset Ritual Rest doesn’t mean you’ve stopped moving forward—it means you’ve learned to partner with momentum, not micromanage it. In a culture that glorifies exhaustion, we often
AI used to sound futuristic. Now it’s simply practical. The question isn’t if small businesses should adopt it—it’s how fast they can do it without losing their personal touch.
Most business owners think they need a flood of new ideas every week. The truth? Consistency wins. Creativity grabs attention—but consistency earns trust. The Real Reason Marketing Works People
It was slow, plain, and honestly a little ugly—but it worked. That first site taught me something I still believe today: clarity beats flash every time. Then vs. Now Back
If you’re managing social media with spreadsheets and sticky notes, you’re working too hard. Metricool was built for people who’d rather create than constantly copy-paste. Why Metricool Matters One dashboard
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
Every milestone we celebrate in business—every project wrapped, every client won—has someone behind it. Someone who answered the late call, shared the referral, or believed in your work before you
Entrepreneurs wear “busy” like a badge of honor. But being constantly busy doesn’t always mean being productive—it often means being stuck. The Trap of Doing It All When you start
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal
You’ve poured your heart and soul into building a fantastic website. You’ve crafted compelling content, designed stunning visuals, and meticulously selected products. But is your website truly reaching its full
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
For any business, whether it be a large corporation or something small and local, online search results are a factor when it comes to determining how well your business does.
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to
Missing Out Due To Paper? At one time, using flyers, brochures, and coupons were some of the most popular ways to reach your local market. Since the digital age has
Will You Be Among The Banned? Perhaps you have heard of the growing concern about sites soon to be banned by Google over spam issues. Thankfully, there is help for
This April save 50% off on any new SEO campaigns launched between now and April 30th! It doesn’t get any better than this. Call us now to get started. You
If you have never purchased an SEO Services with us, this promotion applies to you! Through the month of May 2013, we are offering a massive promotion for newbies who have
For many people, SEO (Search Engine Optimization) is one of those terms we hear all over the place, but we’re not quite sure what it means. Something to do with
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites
In today’s interconnected world, it has become necessary for businesses of all sizes to have a presence on social media. An online presence lets you connect with current and potential
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the
If you know anything about digital marketing, you are probably already familiar with search engine optimization. SEO is one of the most powerful tools for businesses, as most consumers use
You have a small to mid-sized business, and you are looking to grow. How do you do that? Two words – Community Marketing. Do you have your business information online
Developing the online presence of a company comes from many different avenues. Some companies may use keywords for potential customers to find them. While others may use advertising to bring
We all want to be self-sufficient, but there comes a time when we have to admit that we need outside help. For businesses when we have that realization it’s time
If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if
So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it
As a business professional you already know that LinkedIn is the world’s largest professional networking site. It has attracted over 120 million members and that number keeps on growing. LinkedIn
Pinterest happens to be one of the newer social networking sites out there. It is a visual media site, focusing on images and videos. This site has been becoming more
With over one billion international users Facebook is a dynamic platform to get exposure for your product and services. To that end, we’ve expanded our staff so that we can
This is the finale in the Facebook Ad series. Today’s discussion will be on timing your advertising so that you can get the most out of your advertising dollar. Choose
Another thing to keep in mind when you’re placing Facebook Ads is to keep an eye on your CTR position as well as when to use the CPC and CPM
Today we will explore the first two tips on creating a successful Facebook ad. These two tips are: Target Your Advertisements Create Facebook Compliant Advertisements Target Your Advertisements You want
There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook. You’ll find many of these tips to
With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring
Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic Sure, you’ve invested a considerable amount of money into your online marketing
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly.
Have you ever wondered if investing in a strategic social media campaign can increase your revenue stream? Is it really worth your time and effort? The answer is a resounding
When it comes to business marketing, one of the most important things to consider is your online reputation. Remember that 90 percent of all consumers search the Internet to look
Local businesses that wish to develop a strong web presence understand the importance of having a fully developed Google Places listing. What you may not know is that Google recently
Speaking from experience, being a self-published author is challenging. Writing a book takes a lot of time and creative energy. Then there are so many other details that need to
It’s only one, tiny, insignificant button. So how come it’s changed so much in such little time? Google+1 has recently come out of nowhere and it’s slowly changing the fabric
Being a business owner is stressful enough without worrying about your website being hacked. Hackers exist to cause trouble. If you or someone you know has ever had their website
Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both
Having great data is crucial for building a successful website. That said, a new website may not really want to pay for data in the beginning. What are some of
Having a good relationship with your virtual assistant can be such a huge source of relief. Tasks that you no longer want to take care of yourself can simply be
Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for
Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you
You’ve probably heard the horror stories: A beginning internet business owner decides to try AdWords and inadvertently spends thousands of dollars with no return. These horror stories happen because business