Three Time-Saving Services for Authors
Speaking from experience, being a self-published author is challenging. Writing a book takes a lot of time and creative energy. Then there are so many other details that need to be handled — editors, illustrators, proofreaders, someone to format the book according to the publishing specs and let’s not forget book promotion, websites, social media […]
New Kid on the Block: Google Chrome Plus
Move over Internet Explorer — it’s time for the new and improved Google Chrome Plus! As you probably know, Google Chrome has been attracting users from the established browsers because of its superior connection speed and simplicity. Just as the name says, Google Chrome Plus is a beefed up version of Chrome. Google Chrome Plus […]
7 Steps To Get Your Subscribers To Read And Take Action On Your Email
You’ve worked hard on getting your autoresponder system set up. You’ve crafted wonderful emails to go out to your list on certain days depending up the time of sign up. You’ve built your list and now you are sitting there wondering what now. Why isn’t anyone opening the emails? When they do open them why aren’t they clicking on anything? There could be many issues to consider. Below are a few thoughts that may get your subscribers to read and take action on your email.
You Need To Measure Results From Each Campaign
Probably one of those more tedious tasks in your Internet marketing business, aside from bookkeeping, is remembering to measure the results from each campaign you send out. Tedious or no, it is very important to your success. Don’t just measure the results by looking at orders in your PayPal account but look at the metrics provided by your email list server, and if you ran a pay per click (PPC) campaign, look at the metrics of that too.
List Segmentation The Key To More Sales
There is no doubt that list segmentation leads to more sales. The reason segmentation helps up your sales is because it makes clients feel heard, and it makes your marketing job so much easier by creating smaller more targeted lists. List segmentation means that you divide your subscribers into different groups, or segments, depending upon their behavior. Putting your subscribers into various different lists will increase your sales rate exponentially because you will be able to laser target your sales copy to appeal to a smaller share of your market.
The Importance of Cleaning Your List Periodically
Many Internet marketers have lists with hundreds of subscribers, maybe even thousands, but if these subscribers are not clicking on the links nor participating in the discussions, why are they still there? In some cases this can even cost money due to the expense of keeping them on the list is especially large. Quarterly or at least twice a year go through your lists and clean them.
Ask Your Email Subscribers For Forgiveness If You've Make a Mistake
The best thing that you can do when you make a mistake is to ask for forgiveness. First of all, it makes you feel better, and secondly it’s the right thing to do and lastly, your list members will appreciate the acknowledgment. There is another reason, one that you’ve heard before: “It’s better to ask for forgiveness than to ask for permission.”
How To Get Your Subscribers To Take Action On Your Emails
Do you know what the number one mistake Internet marketers make when they email their subscribers? They forget to have a call to action. Yes, even your email should have a call to action, either a call to come contribute to an ongoing discussion at your blog, or a call to join your membership program, […]
How To Stay Relevant To Your Subscribers
As Internet marketers we know that staying relevant to our existing subscribers is one of the most important aspects of our job, if not the most important. These existing subscribers are people who have already either expressed interest in us, or they have actually purchased from us.
Permission Based Marketing is Not Spam
If you have build up any size list it is possible someone has tried to turn you in to your ISP as a spammer. Luckily you are using software that keeps track of people who are double opting in, or who have purchased from you. Therefore, you can be safe that legally, you cannot get […]