BLOG
Bad Reviews Are Killing You
It Doesn’t Matter Why! Unfortunately you can’t please everyone all the time. What is worse is that some people you can’t please at all – ever. The reality is that every business at some point will get a bad review, a negative blog post, or comment. Bad reviews have...
Why You Need Website Audit
An Audit: How Long Has it Been? Whether you have never had a website audit or perhaps it has been eons since you have had one – you need to! Your website is up and running, and perhaps you feel it is getting traffic, so it must be doing well. Right? Let’s explore the...
Philadelphia SEO Companies Look Ahead to SEO Trends in the Next Decade
Every end of the year, online marketing experts make bold predictions as to what the future of SEO and other marketing strategies will be in the coming year, and for the year 2015, professionals forecast a rise on mobile usage and content-driven marketing, which are...
Facebook Groups: Getting Intimate with Your Fans
Facebook Groups as VIP Rooms The magic of Facebook is that you can connect with people from around the world. For a growing business this is a gold mine of customers and potential consumers. But an individual doesn't want to be another number on your number of...
Effective Social Media Optimization Requires Authenticity to Succeed
With the success of social media platforms such as Facebook, Twitter, and Google, businesses have been harnessing their power to reach a wider audience and entice more people to buy their products and services. Most businesses, however, believe that merely having a...
Who is Protecting Your Online Reputation?
Business owners, whether you have an online presence or not, have to realize that you're being talked about online. This begs the question -- what are you doing to protect your online reputation from being tarnished. Being the last one to know what's going on can...
The Benefits of StumbleUpon
Despite the fact that most internet marketers are fully aware of the value of social media to their marketing strategy, very few make proper use of StumbleUpon. This is for various reasons, including the fact that many see StumbleUpon as just a simple social...
Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm
Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t...
Online Marketing Counts for Accounting Firms Like Yours: Here are the Numbers…
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using...
Is Your Accounting Firm Searchable and Visible Online?
Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching...