Who is Protecting Your Online Reputation?
Business owners, whether you have an online presence or not, have to realize that you’re being talked about online. This begs the question — what are you doing to protect your online reputation from being tarnished. Being the last one to know what’s going on can cause the business immeasurable amounts of damage – damage […]
Social Media Marketing Companies using Tumblr for Customer Nurturing
Businesses that use social media to add more substance to their marketing efforts can consider locking in Tumblr as part of the pool. As Sanjeer Panjwani of Search Engine Journal reported, the site can be just as effective in attracting a suitable number of customers to buy your products or services. That’s where trusted social […]
Philadelphia SEO Company: Five PR Strategies You Can Count on in 2015
Creating online press releases (PR) for your business has to be preceded by sufficient groundwork and research on search engine optimization (SEO). An article in Forbes by contributor Jayson DeMers mentions how Google’s Panda and Penguin updates in 2011 and 2012 added a new dimension for PR companies to match up to and gain benefit […]
Simple Social Media Optimization Tips: How to Effectively Use Twitter
Are you looking for a way to establish a strong online presence for your business? If so, one of the best ways to accomplish that goal would be to engage in a social media optimization campaign. Social media is no longer just a way to see what your family members and friends are up to. […]
Branding: Build It and They Will Come. Optimize It and More Will Come
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor […]
9 Tips for Serious Brand Optimization for Businesses
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services. First question: What set […]
Stumble Upon for Your Business
StumbleUpon is a popular social bookmarking community where users can share online content they like as well as rating it. When you join this community, you have to specify what your interests are and according to the details you provide, you become part of a group of users who share the same interests. When you […]
6 Ways to a Secure Website that Makes the Hackers Cry for Momma
Being a business owner is stressful enough without worrying about your website being hacked. Hackers exist to cause trouble. If you or someone you know has ever had their website hacked, then you know exactly how much trouble they can cause. Hackers hurt everyone, but especially small business owners. Small business owners lose time and […]
3 Advanced Article Marketing Techniques
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it’s time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
Offline Article Marketing Secrets
While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline. Here’s how you can turn your online articles into offline marketing engines: 1. Submit articles to local papers and newsletters. Many local newspapers, neighborhood associations […]
