4 Ways to Respond to Negative Reviews
Getting a negative review is never fun, but how you respond is more important than what the review says. By remaining calm, professional and polite, you can make sure potential customers are NOT turned away. Acknowledge the issue and apologize. By simply saying sorry, you’re showing that you understand that you made a mistake. You […]
Develop a Digital Marketing Plan to Tap the Demand for your Optometry Services
Develop a Digital Marketing Plan to Reach More Potential Patients and Grow Your Business For optometrists in the US, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively. A recent study by AOA Excel and Jobson Medical Information, LLC revealed that an […]
5 Ways to Increase Your Profits with Facebook Marketing
Facebook marketing is incredibly popular today and for good reason. With over 800 million users, there is good chance your audience is on there. Despite the stock market reaction to its IPO, Facebook is still one of the highest traffic source on the internet. All savvy business owners know that your business needs to be […]
Why is a Website Audit Report Necessary?
A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. We need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain […]
Tips for Keeping Your Small Business Organized
The Everyday Small Business Needs Organization is essential for every business, but for a small business it is crucial for success. As a small business owner you know all too well what it’s like to carry the burden of many roles within your company. The only way to make the most of each day is […]
4 Things to Know About Google+ Pages and Places
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active monthly users, log in every day compared to Twitter, where 50% of users log in daily. On Google+, it’s easier to reach your target market […]
5 Thing to Know About Yelp
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations. 90% of Yelp users say positive reviews affect their buying. 51% of Yelp users make their purchase decisions after visiting the site. While Yelp visitations […]
Mobile Shopping
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally pays to have a business website that is mobile friendly and buyer friendly. 77% of mobile searches occur at home or work, while 17% on […]
Local Consumers Search Locally First
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the search engines and local search results. 85% of consumers search for local business information online rather than in a phone book. 61% of local searches […]
Customer Behavior
By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services. Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local […]