How Facebook Advertising Works
With Facebook, their advertising channels are based on DISPLAY rather than per SEARCH . What this means is that instead of users having to enter in specific search terms or keywords, your advertisements will be trigger to appear based on the page content that the user is reading. Another factor that plays a part in […]
The New Pay-Per-Click Strategy
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and apparently without reason. PPC (pay per click) marketing is a high speed strategy for getting your advertisements in front of your targeted market quickly, however […]