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Long Form Content vs Short Form Content: Which Is Best for Your Business?

A writer creating a long form blog post

There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your business to succeed, you must create high-quality content. But how do you achieve this? There is a lot of debate on the topic of whether […]

How Can SEO Boost Your Overall Marketing Plan in 2023?

Man typing on his laptop

In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content online, it becomes ideal for establishing a solid and effective marketing strategy.  This article explores the nature of Search Engine Optimization (SEO), its possible impact […]

10 Effective Marketing Strategies for Coaching Businesses

After you have created your coaching products, and purchased or created your tools, your marketing strategy is the final push toward creating momentum and great success in your coaching career. You need to create different plans for different offerings at various levels of your product funnel, always keeping your end result in mind. Freebies — […]

3 Advanced Article Marketing Techniques

Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it’s time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:

Offline Article Marketing Secrets

While most people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles – and your business! – offline. Here’s how you can turn your online articles into offline marketing engines: 1. Submit articles to local papers and newsletters. Many local newspapers, neighborhood associations […]

Top 10 Article Directories

Article directories are the key to getting your article in front of editors, bloggers, and newsletter publishers who are in need of high-quality content for their audience. There are literally hundreds of possible directories, some large and some small, some targeted and some general. To save you some legwork, here’s an overview of the ten […]

Tracking Your Article Marketing Results

When developing your article marketing campaign – or any marketing campaign for that matter – it’s a good idea to track your results to analyze what’s working and what’s not. Figuring out where you’re getting the biggest bang for your buck helps you maximize your results and minimize your investments. There are many affordable and […]

How to Write a Killer Resource Box in 6 Steps

Article directories clearly state that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales. Your resource box should include […]

What Kind of Articles Work Best?

There are limitless topics that you could write about. But to make the biggest positive impact on your business, the articles that work the best are those that match the interests of your niche market. If your business is selling information products to stay-at-home moms who want to start their own at-home business, then you […]

5 Steps to Writing Your First Article

For many people, the idea of actually sitting down and writing an article stops them cold. You may wonder if you have anything worth saying, or if your writing is “good” enough for publication. If it makes you feel any better, virtually every writer – even the professionals – start out with the same fears. […]