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In Focus: KAFE Digital Marketing, one of Pennsylvania’s Top Marketing Companies
Make no mistake: internet marketing is a necessity for any business that seeks to thrive. Comscore estimates that up to 10.3 billion searches are made on Google every month, and 78 percent of these come from internet users in the U.S. in search of products and...
Want to Know the Latest from KAFE Digital Marketing? Choose any of these Options
When it comes to internet marketing, it pays to be in the know. The key thing to remember is that some of today’s most effective strategies may be rendered obsolete in a few years’ time. A good way to stay ahead of the competition is to follow what experienced and...
Top Reasons Your Business Needs KAFE Digital Marketing’s Experience and Expertise
According to Ipsos, at least 61 percent of all consumers worldwide look up products and services online and are apt to buy from businesses with a considerable presence on the Web. This explains why your business needs to have an effective internet marketing strategy...
4 Things to Know About Google+ Pages and Places
Having a Google+ Business Page or Google Places page, now called Google My Business, will make it easier for users to locate your business: 60% of Google+ 540 million active monthly users, log in every day compared to Twitter, where 50% of users log in daily. On...
Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties. Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles...
5 Thing to Know About Yelp
93% of people who research using reviews buy the items from the site where the review was found. 72% of consumers consider online reviews just as trustworthy as personal recommendations. 90% of Yelp users say positive reviews affect their buying. 51% of Yelp users...
Mobile Shopping
Shoppers use mobile devices such as smartphones and computers/tablets to perform their local searches for businesses and products/services. Shoppers who use mobile devices more also buy more so it literally pays to have a business website that is mobile friendly and...
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your...
Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?
Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories....
Local Consumers Search Locally First
Shoppers use local searches to find what they want to purchase and where they want to purchase it. To maximize sales, businesses need a website that shows up in the search engines and local search results. 85% of consumers search for local business information online...