The Zen of Social Media Marketing

Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great...

Optimizing Your Website for Better User Experience

Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience...

How to Define the Purpose for Your Webinar

In order to have a successful webinar you must first establish a purpose for your webinar. Is it to teach, train, inform, excite, impress, market or a combination of these aspects? Do you know exactly the products or services you wish to promote through a webinar? Do...