Branding: Build It and They Will Come. Optimize It and More Will Come
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor […]
Best 4 Features Of LinkedIn Every Marketer Should Know About
LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are ignored or simply overlooked. That is why I have compiled this list of tips that will help you get profile possible.
StumbleUpon Launches New Advertising System
As was mentioned in an earlier StumbleUpon post, this “sleeper” platform has a lot going for it. While not many people are aware of this, StumbleUpon has a great advertising platform for its members. Recently, it overhauled the system and improved it by leaps and bounds, even though it was great to begin with. How Does […]
Optimizing Your Website for Better User Experience
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience often find they’re well rewarded, in both customer loyalty and revenues. […]
Use Your Facebook CTR, CPM and CPC Wisely
Another thing to keep in mind when you’re placing Facebook Ads is to keep an eye on your CTR position as well as when to use the CPC and CPM functions. Enjoy tips three and four in our six-tip series: Keep an Eye on Your CTR “CTR” stands for Click Through Rate and you want […]
The New Pay-Per-Click Strategy
Gone are the day of spending countless, exhausting hours setting up carefully constructed pay per click marketing only to discover that all of your ads were pulled without notice, and apparently without reason. PPC (pay per click) marketing is a high speed strategy for getting your advertisements in front of your targeted market quickly, however […]