5 Common Google Business Profile Scams (and How to Protect Your Business)
Your Google Business Profile (GBP) is one of the most powerful tools for attracting local customers—but it’s also a target for scammers. Falling for the wrong pitch or clicking the wrong link could cost you control of your listing, your reputation, and even money. Here are five common scams and risky practices to watch for […]
Long Form Content vs Short Form Content: Which Is Best for Your Business?
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your business to succeed, you must create high-quality content. But how do you achieve this? There is a lot of debate on the topic of whether […]
The Whats and Hows of Creating Your First Digital Marketing Campaign
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In this blog post, we’ll dive into everything from understanding KPIs and setting goals to creating content and getting the word out about your campaign. So […]
What are the Best Social Media Channels For Your Business?
Gone are the days when businesses could rely solely on traditional marketing methods like print, TV, and radio advertising to reach customers. Nowadays, having a presence on social media is an essential part of any successful business strategy. But knowing which channels to use — and how to make them work for your company — […]
How Can SEO Boost Your Overall Marketing Plan in 2023?
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content online, it becomes ideal for establishing a solid and effective marketing strategy. This article explores the nature of Search Engine Optimization (SEO), its possible impact […]
The Ultimate Guide to Building a Successful Digital Marketing Strategy
One of the most significant strategic approaches for businesses today is digital marketing. Since many consumers like to be as informed as possible about their choices, many people use the internet to research companies and products. Utilizing various digital marketing strategies to advertise your company’s services and goods online will enable you to connect effectively […]
Four Review Sites You Should Know About
“For many small businesses today, online customer review sites can be a double-edge sword. Positive reviews can be instrumental in helping you get the attention of new customers, while negative reviews can significantly damage your company’s reputation. However, online review sites can ultimately be great for your business by giving you constructive criticism for improvement […]
Excellent Customer Service
“Since sites such as Yelp, Google+ Local, and Citysearch started to hit the web, many small business owners are struggling to figure out how to fill them up with glowing, positive reviews from customers. Naturally, consumers are making these sites their first stop when it comes to choosing a business; they place a lot of […]
Mobile Internet Users and Customer Reviews
While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the importance of capturing mobile users when it comes to encouraging online company reviews. Mobile phones have become more popular than ever, with millions of people in the United States owning and using […]
Gain the Competitive Edge
With the wide-range of local review sites now available, most consumers with internet access will check the online reviews of a company before deciding to visit an establishment or purchase goods and services. This has, in turn, made many industries more competitive than ever. Businesses that are looking to find a certain level of success […]
