Who is Protecting Your Online Reputation?
Business owners, whether you have an online presence or not, have to realize that you’re being talked about online. This begs the question — what are you doing to protect your online reputation from being tarnished. Being the last one to know what’s going on can cause the business immeasurable amounts of damage – damage […]
Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm
Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a […]
6 Ways to a Secure Website that Makes the Hackers Cry for Momma
Being a business owner is stressful enough without worrying about your website being hacked. Hackers exist to cause trouble. If you or someone you know has ever had their website hacked, then you know exactly how much trouble they can cause. Hackers hurt everyone, but especially small business owners. Small business owners lose time and […]
What's in a Logo – How to Design a Memorable Logo
Your logo is an integral part of your branding and marketing. If you have a poorly designed logo, customers simply won’t remember your brand. A well-designed logo, however, is both memorable and conveys the right emotions to future customers. How do you design a memorable logo? Follow these tips. Consider Scale and Different Mediums The […]
Easy-to-Use and Free Web Analytics Tools
Having great data is crucial for building a successful website. That said, a new website may not really want to pay for data in the beginning. What are some of the best easy-to-use and free web analytics tools? General Analytics There are three primary analytics platforms that provide a full spectrum of data including referral […]
Social Responsibility and Ethics
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy, characteristics that many seek in the people they do business with. Why is social responsibility and ethics […]
Building a Twitter Strategy for Your Business
Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so important? Can’t you just skip Twitter and do okay anyway? Read on to learn more about the benefits of using Twitter and why internet-conscious business […]
Why It's Important to Deal with a PR Crisis NOW
Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage that’s hard to measure, sometimes even years down the line. The right time to deal with a PR crisis is NOW, immediately. Why? You’ll Have […]
The Zen of Social Media Marketing
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great book to read. The author, Shama Hyder Kabani, is […]
6 Tips to Help You Get Started with Facebook Ads
There are six great tips to help the newbie (and not so new) to get started in running your first campaign on Facebook. You’ll find many of these tips to be just basic common sense, but many marketers forget to implement them in their campaigns. So, here are the top six tips to help you […]
