Smart Ways of Building Your Brand with Social Media
Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on social media branding. How can you use smart brand-building techniques to improve your brand with social media? Here’s how. Define Your Brand First Before you […]
Social Responsibility and Ethics
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy, characteristics that many seek in the people they do business with. Why is social responsibility and ethics […]
The Zen of Social Media Marketing
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great book to read. The author, Shama Hyder Kabani, is […]
Top 10 Productivity Tips for Independent Professionals
As a self-employed professional, your livelihood depends on your ability to consistently remain productive. However, it’s all too common for a work session to turn into a blogging session or YouTube video marathon. These distractions cut into your bottom line by decreasing your output exponentially. If you have trouble staying on task for a long […]
