You Need To Measure Results From Each Campaign
Probably one of those more tedious tasks in your Internet marketing business, aside from bookkeeping, is remembering to measure the results from each campaign you send out. Tedious or no, it is very important to your success. Don’t just measure the results by looking at orders in your PayPal account but look at the metrics provided by your email list server, and if you ran a pay per click (PPC) campaign, look at the metrics of that too.