Local Business Alert! The Local Search Results Will Give You More Business Results
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
5 Compelling Digital Marketing Stats for 2017
Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game. Get a mobile-friendly website now! Ninety-three percent of customer buying decisions are influenced by […]
Search Engine Optimization: Are You Gaining as Much as You’re Putting In?
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts […]
How Long It Does Take to See the Results of Digital Marketing
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen […]
How Much Should Your Marketing Budget Be?
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to […]
Online Ad Pricing Models: Which is Best for Your Business?
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Pay-per-click (PPC) – you pay for every click 2. Cost-per-mille (CPM) – you pay for every thousand ad impressions 3. Cost-per-mille-views […]
How to Leverage Digital Word-of-Mouth Marketing for Your Business
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from […]
12 Ways to Promote Your Business in 140 Characters or Less
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to boost your business. We at Kafe Digital Marketing are equipped with the knowledge and resources to help you reach your customers through Twitter. Here are […]
Why do Digital Marketing Campaigns Fail?
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors do click through and visit your website, they leave almost immediately. 3. You’re getting clicks, and website visitors aren’t leaving your website, but they’re not […]
Your Business Website is Your Foundation for All of Your Digital Marketing
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it […]
