by Cheryl | Oct 22, 2017 | Our Work, SEO Marketing
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing...
by Cheryl | Oct 20, 2017 | SEO Marketing
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should...
by Cheryl | Oct 17, 2017 | SEO Marketing
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%...
by Cheryl | Oct 13, 2017 | SEO Marketing
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Pay-per-click (PPC) – you pay for every click 2....
by Cheryl | Oct 11, 2017 | SEO Marketing
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is...
by Cheryl | Oct 9, 2017 | SEO Marketing
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to boost your business. We at Kafe Digital Marketing are equipped with the knowledge and...
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