The Quiet Power of Your Google Business Profile (Especially for Consultants with Limited Energy)
Your Google Business Profile might feel like “just another listing,” but for consultants it works like a digital front door. When someone searches your name, your niche, or “[service] near me,” that little box on the right side of Google is often the first thing they see. A well-managed profile does three big jobs at […]
Why Every Consultant Must Keep Their Google Business Profile Up to Date — And How It Directly Impacts Growth
Consultants are in a strange position these days. We run expertise-based businesses, but our clients increasingly depend on digital signals to decide whether we’re trustworthy. They don’t just rely on referrals anymore. They Google us, compare us, and check how we show up online. And in that first impression moment, your Google Business Profile […]
Running a Business Needs Clarity – Not Perfection
Running a business in the digital age doesn’t require perfection—it requires clarity. Today’s insight is your reminder that small, consistent improvements are what create real momentum. Whether you update your Google Business Profile, tighten a workflow, optimize a website form, or rewrite an automation, each upgrade supports your long-term visibility and reduces the mental load […]
Less Noise, More Clarity: Why Your Business Needs a Google Business Profile Reset Before 2026
If you’ve been feeling like your online presence is “fine, but nothing special,” your Google Business Profile is probably the reason. A quiet profile doesn’t mean your business is invisible — it means you’re not showing up at the right moments. Here’s the truth nobody really says out loud:Most small businesses aren’t competing with big […]
What Businesses Need to Know as Google Retires the Q&A Section on Google Business Profile
Google is phasing out the familiar Q&A section on Google Business Profiles, with both the programmatic API and the consumer-facing Q&A box being discontinued by November 3, 2025. Google’s goal is to reduce outdated and inaccurate posts, minimize clutter, and shift towards a cleaner, AI-powered user experience such as conversational “Ask Maps” and AI search […]
How To Increase Your Website’s Visitors
Are you looking for ways to increase the number of visitors coming to your website? If so, you’re not alone. Thousands of businesses are fighting hard to see their websites seen by more and more people every day. But don’t worry—it doesn’t have to be that difficult! In this blog post, we’ll walk you through […]
The Whats and Hows of Creating Your First Digital Marketing Campaign
Crafting and executing an effective digital marketing campaign can be intimidating because so many acronyms are involved. Don’t worry, though. We’re here to break it down for you. In this blog post, we’ll dive into everything from understanding KPIs and setting goals to creating content and getting the word out about your campaign. So […]
How Can SEO Boost Your Overall Marketing Plan in 2023?
In today’s digital age, a solid online presence is essential for every business, brand, and content creator. As more people shift online to buy products or services and consume content online, it becomes ideal for establishing a solid and effective marketing strategy. This article explores the nature of Search Engine Optimization (SEO), its possible impact […]
How to Drive More Foot Traffic to Your Local Business with an Online Presence
There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings. Not having some type of online presence is a big […]
Stop Wasting Money on Traditional Advertising and Start Gaining More Customers!
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Cheryl Henderson-Khalid, show you how to use SEO to gain more customers. SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need […]