Why Every Small Business Should Hire a Virtual Assistant
Running a business is exciting—but it can also feel overwhelming. If you’re a small business owner, you’ve probably found yourself buried in emails, managing social media, handling customer support, and trying to keep your website updated—all while focusing on growth. Here’s the good news: you don’t have to do it all yourself. Hiring a Virtual […]
Moving Locations? How Update A Google Business Profile!
Alright, so you’re moving your business, huh? First of all, congrats on the new digs! But before you rush to update your Google Business Profile (GBP) address—hold up! A lot of businesses get this wrong and end up in “Google jail” with a suspended or unverified profile because they updated Google before getting their ducks […]
Long Form Content vs Short Form Content: Which Is Best for Your Business?
There is no denying that in running a business, content is king. Content drives more traffic to a website, generates leads, and builds your brand. So, if you want your business to succeed, you must create high-quality content. But how do you achieve this? There is a lot of debate on the topic of whether […]
Link Building: The Heart and Soul of Off-Page SEO
This is Part 1 of a 3 part series. I’d like to thank Devin for allowing us to share this information on our site. Really wish I could have gotten that to rhyme. Link building is one of the top 3, if not the top, Google ranking factor that you need to master, systemize, […]
Stop SPAM-Bots with ReCAPTCHA and Honeypots
In our continuing series about using forms on your website, here’s an issue that comes up rather frequently. You put up your new form (Contact Us or something else) and now you’re getting weird comments, requests, etc. through it. It takes time to wade through the muck to get to what you’re really looking for […]
Kafe Digital Marketing Joins Small Business Expo in NYC!
Attention Small Business Owners! Say hello to Kafe Digital Marketing at the Small Business Expo on June 9 at NYC’s Javits Center. Drop by and talk to the Marketing gurus at the Kafe Digital Marketing table. Get some food and refreshments and see what else is in store. We’re really excited to meet new people, […]
What Leaders Don’t Get About SEO
It’s Not A “Bonus” or Add-On Anyone who is treating search engine optimization as an optional add-on is behind the competition. Not to mention they are missing an indispensable part of their online market. Organic search has become a crucial part of every business. Being not only found on Google but ranking high enough to […]
Measure your Brand Expansion with our Presence Tracking and Traffic Metrics
Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search […]
Branding: Build It and They Will Come. Optimize It and More Will Come
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor […]
9 Tips for Serious Brand Optimization for Businesses
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services. First question: What set […]
