Whatever business you may be in right now, you know that, aside from delivering only the best products and services to your customers, marketing your brand online through local SEO is essential for success. You might be thinking that doing simple SEO tricks on your website is enough to get your business an ideal amount of exposure on the top of search results pages—a view shared by most startup businesses.
The truth, however, is that doing local SEO these days requires a lot of your time and effort to work, especially now that Google is implementing changes in its algorithms to make a user’s search experience more natural. Now, your aim of doing SEO shouldn’t be simply to rank as high as possible, but to create a website that caters to the needs of your target audience. Every business, including yours, can achieve such online success when you integrate these steps in your SEO efforts.
Get Listed on Local Online Directories
Having a website for your business isn’t enough to get noticed online. Provide all basic information about your company, including your contact details, on directories like Yelp and Google Plus. Not only will visitors have an idea on how they can reach you, but you’re also providing a reliable source of positive reviews from satisfied customers.
Improve the Quality of Your Photos
Though creating quality content for your website can definitely make a buzz, particularly among your target audience, these aren’t enough if you don’t couple them with high-quality photos. Don’t forget to include descriptions for each image, and make sure to include your city when labelling your photo to increase the local relevancy of the page.
Be Active on Social Media
Utilizing social media sites like Facebook and Twitter increases your potential of being heard, given the growing number of its users every day. Keep in mind to only use these sites consistently and thoughtfully, lest they end up being more of a time-waster than a sales-driver. Seek help from an established SEO company in Philadelphia or wherever your location is if marketing your business on both social media and search engines might seem overwhelming.
Optimize the Title Tag
Before you write content for your website, make sure to have a completed title tag for your page or post. An important step to take is to include your city and state in each title tag, which makes for an automatic signal of local relevancy.
Finally, trust only the services from an SEO firm like KAFE, Inc. in Philadelphia to help you increase your local relevancy and ultimately win at local SEO.
Sources:
5 Online Marketing Must-Dos to Drive Traffic to Your Local Business, Huffington Post
3 Ways to Dominate the Local SEO Game, Tech.co
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