“Your site should answer questions before people ask.” That one principle can save you hours of back-and-forth messages each month.
Every time someone emails, calls, or DMs with a basic question, it’s a clue that your website may be missing something. Over time, all of those individual clarifications add up to a lot of energy spent repeating yourself.
An energy-saving website doesn’t just look good; it does work on your behalf. That can include:
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A clear services page that explains what you do, who it’s for, and what’s included.
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A simple “How it works” section that outlines your process step by step.
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A short FAQ section that addresses your most common questions and concerns
To build this, start by reviewing your recent emails and messages. What do people ask over and over? Those questions deserve a visible home on your site.
AI can be a powerful drafting partner. You can:
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Paste in real client questions and ask for FAQ-style answers in your tone.
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Turn your service descriptions into a “What’s included / What’s not included” list.
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Create simple process overviews from your own notes
When your website handles the basics, your live conversations can go deeper. Instead of spending the first 20 minutes explaining what you do, you can focus on whether you’re a good fit and how to best support someone’s goals.
Energy-saving design is not just about you; it’s also a kindness to your visitors, who often feel anxious and relieved when they find clear answers quickly.
