Social Responsibility and Ethics
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy, characteristics that many seek in the people they do business with. Why is social responsibility and ethics […]
How to Get Twitter Savvy
Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you get “Twitter savvy,” so you can jump in feet first without making potentially embarrassing mistakes? Here’s how. Learn the Shorthand Twitter users (aka. “tweeters”) have […]
Building a Twitter Strategy for Your Business
Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so important? Can’t you just skip Twitter and do okay anyway? Read on to learn more about the benefits of using Twitter and why internet-conscious business […]
Why It's Important to Deal with a PR Crisis NOW
Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage that’s hard to measure, sometimes even years down the line. The right time to deal with a PR crisis is NOW, immediately. Why? You’ll Have […]
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business is a must-have read for everybody writing for a living. People might think that what’s important is the look and layout of a website. What they might not realize is the importance of content. If you write […]
The Zen of Social Media Marketing
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great book to read. The author, Shama Hyder Kabani, is […]
Optimizing Your Website for Better User Experience
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience often find they’re well rewarded, in both customer loyalty and revenues. […]
Better Safe Than Sorry – Secure File Back-Up
How productive can you be if you suddenly lose all your data from the past five years when your cocker spaniel knocks your laptop onto the floor and it shatters? Or if a power surge or lightning strike takes out your computer? I’ve been horrified by the number of solo entrepreneurs who treat their kids’ […]
5 Powerful Mind Success Strategies
Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, yes you can do it, mindset. Easier said than done, right? Here are 5 keys to help you create and […]
How to Find Joint Venture Giveaways
You may have heard something about joint venture giveaways. Most people who have participated in one probably talk about the unbelievable benefits. That’s all well and good, but you have to know where you can find them before you can participate. Joint venture giveaways are events promoted by lots of joint venture partners. The goal […]