“Google rewards consistency, not burnout.” That single idea can change how you approach marketing this year.
Many small business owners and nonprofits try to market in short, intense bursts: a big push on social media, a flurry of emails, a rush to update the website—and then silence for weeks because everyone is exhausted. That boom-and-bust cycle is hard on your nervous system and confusing for your audience.
Instead of doing everything, you can decide to do something small and repeatable. For example:
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Update your Google Business Profile once a week with a new photo or short post
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Share one meaningful tip or story on your main social platform two or three times per week
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Set aside a 30-minute block each Friday to check your website for outdated info
These habits don’t require constant creativity. They require a realistic rhythm. AI tools can help by generating draft ideas, captions, or outlines from a few bullet points, reducing the energy you spend starting from scratch.
For neurodivergent entrepreneurs and capacity-stretched nonprofits, consistency must be designed around real energy—not imagined perfection. That might mean planning for slow weeks, school breaks, or busy event seasons and choosing marketing habits that can survive those fluctuations.
When you think long-term, small consistent actions build more trust than occasional heroic sprints. Your people don’t need you to be everywhere; they need you to be findable and reliable.
