Top Tips to Make the Relationship with Your Virtual Assistant a Lasting One
Having a good relationship with your virtual assistant can be such a huge source of relief. Tasks that you no longer want to take care of yourself can simply be handed off with confidence that they’ll get done the way you want them done. How do you make your relationship with your VA one that […]
Smart Ways of Building Your Brand with Social Media
Social media is today’s newest and potentially most powerful branding tool. Entire brands like Wine Library and “$#*! My Dad Says,” both multi-million dollar businesses, have been built entirely on social media branding. How can you use smart brand-building techniques to improve your brand with social media? Here’s how. Define Your Brand First Before you […]
Social Responsibility and Ethics
Running a socially responsible and ethical company isn’t just the “right” thing to do – it’s often the best thing for your business. By creating a company that stands for ethical values, you show people integrity and empathy, characteristics that many seek in the people they do business with. Why is social responsibility and ethics […]
How to Get Twitter Savvy
Learning Twitter can be a bit intimidating at first. The community speaks their own lingo and interacts in a way that’s completely different than Facebook or email. How can you get “Twitter savvy,” so you can jump in feet first without making potentially embarrassing mistakes? Here’s how. Learn the Shorthand Twitter users (aka. “tweeters”) have […]
How Not To Throw Money Away on Google AdWords
You’ve probably heard the horror stories: A beginning internet business owner decides to try AdWords and inadvertently spends thousands of dollars with no return. These horror stories happen because business owners aren’t careful and just haven’t learned the basics of how not to throw money away on Google AdWords. How do you make sure you […]
Building a Twitter Strategy for Your Business
Twitter is a relatively new social media, yet it’s already becoming increasingly important in today’s business landscape to have a well thought-out Twitter strategy. Why is a Twitter strategy so important? Can’t you just skip Twitter and do okay anyway? Read on to learn more about the benefits of using Twitter and why internet-conscious business […]
Why It's Important to Deal with a PR Crisis NOW
Business owners facing a PR crisis often wait until the last possible moment before dealing with the issue. Unfortunately, this can cause the business immeasurable amounts of damage – damage that’s hard to measure, sometimes even years down the line. The right time to deal with a PR crisis is NOW, immediately. Why? You’ll Have […]
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business is a must-have read for everybody writing for a living. People might think that what’s important is the look and layout of a website. What they might not realize is the importance of content. If you write […]
The Zen of Social Media Marketing
Is social media still something you can’t get your head around? If you are a solopreneur running a small business and would like to incorporate social media into your marketing plan, but don’t know how to start, The Zen of Social Media Marketing is a great book to read. The author, Shama Hyder Kabani, is […]
Optimizing Your Website for Better User Experience
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time to really optimize their websites for better user experience often find they’re well rewarded, in both customer loyalty and revenues. […]