Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%...
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Pay-per-click (PPC) – you pay for every click 2....
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is...
Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to boost your business. We at Kafe Digital Marketing are equipped with the knowledge and...
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors do click through and visit your website, they leave almost immediately. 3. You’re getting clicks, and...
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