“I still build websites and manage Google profiles.” Tools still matter—but the way they’re designed matters even more.
Your website and Google Business Profile aren’t just digital checkboxes. They’re core parts of how people find, understand, and trust your business or organization. When they’re built with cognitive ease in mind, they feel lighter to use—for both you and your audience.
Designing with ease means:
- Fewer clicks to important information.
- Clear language instead of jargon.
- Layouts that are easy to scan on both mobile and desktop.
For example:
- A services page that clearly explains your offers and next steps.
- A contact path that doesn’t require hunting for forms or email addresses.
- A Google Business Profile that shows your hours, location or service area, and how to get in touch in one quick glance.
AI can support the behind-the-scenes work by:
- Drafting or refining your copy in your voice.
- Helping you outline site structure based on your goals.
- Generating content ideas connected to your core services.
When we work together on websites or Google Business Profiles, the goal isn’t just to “have one.” It’s to create tools that reduce overwhelm, protect your capacity, and genuinely support your business—especially if you’re managing life, caregiving, or neurodivergent needs alongside your work.
