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2017 Valentine Promos – Web Design

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A modern office desk with art supplies, a tablet, and a laptop sits by large windows; a neon sign on the wall highlights clarity as a key design decision.

Clarity Is a Design Decision

A balance scale holds a healthy potted plant labeled "consistency" opposite a burnt match with crumpled paper labeled "burnout," illustrating the delicate balance between steady effort and exhaustion.

Consistency, Not Burnout

Side-by-side comparison of a website before and after redesign; the before page is text-heavy, while the after page features Homepage Clarity with a clean layout, large headings, and bold images.

Homepage Clarity

A robotic arm chisels a rock near a human hand, particles flying, with the text: "REMOVE FRICTION, NOT HUMANITY—technology should smooth the way while preserving our essential humanity.

Remove Friction, Not Humanity