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Because teleseminars cost money for participants to attend, one way to help bring more people into a call is to create a streaming audio of your teleseminar over the Internet. Unfortunately, most methods of streaming audio over the Internet are expensive and difficult to setup.
The good news is, there’s a creative way you can now broadcast a streaming audio of your teleseminar affordably, and securely. How?
Get a web conference room. Web conference rooms vary a lot from company to company. To stream your teleseminar you’d want to look for a few specifics:

  • Streaming audio quality. While every technology is not perfect — even telephones have a lot of annoying beeps and static — many web conferencing services today have little problem with streaming audio. Often, issues with audio come from user inexperience or computer settings but this can easily be remedied with a little bit of help documentation and education.
  • Next, get a room that’ll give you flexible or good number of number of seats. You’ll want this because it’s often difficult to anticipate number of participants.

Flat rate web conferencing. This will be a challenge to find because most web conference rooms sell by number of seats or per minute or both but there are companies who sell a monthly flat rate.
Don’t get distracted with the rest of the services like video if you’re only looking for streaming audio. Video and other related tools have the tendency to bog down the system because of the huge amounts of bandwidth required to transmit. The point is, it shouldn’t be a major factor in your consideration unless you plan to transition to web conferencing and reduce the use of the telephone bridge.
Once you’ve narrowed down the web conferencing service provider of choice, you’ll need a key piece of equipment that’ll pipe your telephone audio into the computer and vice versa. One of the best we’ve seen is the Dynametric TMP 636 or TMP 636S. Simply, hook it up and you’re ready to broadcast streaming audio of your teleseminar online.
Why go through all that trouble when you can find a web conferencing service who has built in telephone and streaming audio capabilities? That’s a good question but you’ll have to be the judge. Consider the cost for these integrated phone and streaming audio solutions. They will naturally cost more but beyond dollar amount, are there any limitations? Compare them with the cost of your existing teleconference call line, your (preferably fixed rate) web conferencing plan and the one time telephone patch.
One last pointer, consider how often you conduct teleseminars and the number of people attending as these are the biggest variables affecting cost. As a rule of thumb, if you don’t conduct that many teleseminars or you have less people calling in, it’ll work out better to have an integrated solution.
Leverage web conferencing in your business now.