Your Google Business Profile (GBP) is one of the most powerful tools for attracting local customers—but it’s also a target for scammers. Falling for the wrong pitch or clicking the wrong link could cost you control of your listing, your reputation, and even money.
Here are five common scams and risky practices to watch for when hiring someone to manage your GBP—and how to avoid them.
1. Profile Hijacking
Scammers exploit Google’s legitimate ownership request feature, sending fake access requests. If you don’t respond within three business days, they could take control of your profile.
Protect yourself: Always stay the primary owner, deny unexpected requests, enable two-factor authentication (2FA), and set a trusted backup owner.
2. Paying for a Free Service
Your GBP is free. If someone calls or emails claiming you need to “renew” or “pay” for your listing, it’s a scam.
Protect yourself: Ignore payment demands for basic GBP access. Google never charges to keep your profile live.
3. Task-Based Scams
These scams disguise themselves as “optimization” services—offering to boost reviews or run small tasks for payment. Some even involve fake check schemes.
Protect yourself: Avoid unsolicited offers tied to your GBP. If it feels shady, it probably is.
4. Hidden or Inflated Fees
Some third-party agencies add surprise charges after you’ve started working together.
Protect yourself: Always demand a clear scope of work in writing before agreeing to anything.
5. Weak Security Practices
Handing over full control or skipping basic security steps can leave your profile vulnerable.
Protect yourself: Stay in control, use 2FA, set a backup owner, and remove access for anyone who no longer needs it.
Bottom Line: Your Google Business Profile is valuable real estate for your business. Treat it like your storefront—lock it up, know who has the keys, and don’t let strangers in.
Pro Tip: Schedule a monthly review of your GBP to catch unauthorized changes before they cause damage. Need a quick audit? Click here to see how you’re doing.
Why Choose Us: At KAFE Digital Marketing, our Google Growth Pro service ensures your GBP is not only safe from scams but actively optimized for growth. We keep you as the owner, provide full transparency, and use proven strategies to boost your local visibility—without shady tactics or hidden fees.
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