COMMUNITY MARKETING: Building Citations

There are many components that we use to create and build your local brand. One of these ways is Citation. Citations are essential for gaining an online presence.

WHAT IS A CITATION?

Technically, a citation, or an online reference to your business, is simply the act of adding a link that references your website on another webpage.

More than anything, citations are valuable because they boost your search rankings and improve your site visibility in local searches and searches in general.

When it comes to local searches, Google is the biggest game in town. If your phone’s search bars says:

• “near me”, or
• “in my area”

you’re performing a localized search powered by Google.

These searches help mobile users find businesses near them, like restaurants, gas stations and grocery stores that they can visit within the next hour or two (emphasizing immediate service). To rank well in searches, your site needs lots of great reviews, positive ratings and proximity.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”-Luisito Batongbakal, Founder of  Filipiknow

But even if your business doesn’t have any of these things, there’s still something you can do — get listed on review sites.