BUILD Citations AND LISTINGS

There are many components that we use to create and build your local brand. One of these ways is by building citations and listings. Listings are essential for gaining an online presence.

WHAT IS A CITATION?

Technically, a citation, or an online reference to your business, is simply the act of adding a link that references your website on another webpage.

More than anything, citations are valuable because they boost your search rankings and improve your site visibility in local searches and searches in general.

When it comes to local searches, Google is the biggest game in town. If your phone’s search bars says:

• “near me”, or
• “in my area”

you’re performing a localized search powered by Google.

These searches help mobile users find businesses near them, like restaurants, gas stations and grocery stores that they can visit within the next hour or two (emphasizing immediate service). To rank well in searches, your site needs lots of great reviews, positive ratings and proximity.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”-Luisito Batongbakal, Founder of  Filipiknow

But even if your business doesn’t have any of these things, there’s still something you can do — get listed on third-party review sites.

WHY THIRD PARTY LISTINGS ARE IMPORTANT to your website’s health

Having listings on your website can be a great way to boost visibility and attract new customers. Listings not only increase traffic to your website, but they also help with search engine optimization (SEO), increasing the chances of being found online. They offer a way for potential customers to easily find your business, as well as providing valuable backlinks that can lead to increased conversions. Listings are an essential part of any digital marketing strategy and should not be overlooked.