BLOG
How Much Should Your Marketing Budget Be?
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%...
Online Ad Pricing Models: Which is Best for Your Business?
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Pay-per-click (PPC) – you pay for every click 2....
How to Leverage Digital Word-of-Mouth Marketing for Your Business
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is...
12 Ways to Promote Your Business in 140 Characters or Less
Over 2 billion people in the world are connected through social media, with 20% of the world's internet users having an active Twitter account. Twitter is a great platform to boost your business. We at Kafe Digital Marketing are equipped with the knowledge and...
Why do Digital Marketing Campaigns Fail?
Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors do click through and visit your website, they leave almost immediately. 3. You’re getting clicks, and...
Your Business Website is Your Foundation for All of Your Digital Marketing
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer's journey on finding exactly what they need, whether that be a...
BrightLocal Report: Ask, and You Shall Receive Reviews
Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to....
How Much Should I Spend on Digital Marketing?
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies...
Rise to the Occasion with a Clear Digital Marketing Plan
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone,...
Say Hello to the Future. Get a Virtual Storefront. Open 24/7.
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a...