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Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

by Cheryl | Jul 15, 2014 | Video Blog

Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the...

10 Website Improvements That Start with an Audit Report [Infographic]

by Cheryl | Jul 15, 2014 | WEBSITE AUDIT REPORT

A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and...

Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]

by Cheryl | Jul 9, 2014 | Infographics

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with...

Building Your Brand with Content: How Your Businesses Can Overcome the Challenges

by Cheryl | Jul 8, 2014 | Newsletter

Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the...

7 Marketing Benefits of a Website Audit Report for Business Owners

by Cheryl | Jul 8, 2014 | Services, Tips, WEBSITE AUDIT REPORT

When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site...
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